{"id":430,"date":"2020-03-28T16:36:05","date_gmt":"2020-03-28T08:36:05","guid":{"rendered":"https:\/\/smefastlane.com\/my\/?page_id=430"},"modified":"2020-04-07T09:30:36","modified_gmt":"2020-04-07T01:30:36","slug":"best-practice","status":"publish","type":"page","link":"https:\/\/smefastlane.com\/my\/google-ads-guide\/best-practice\/","title":{"rendered":"Lesson 1: How To Make Google Ads Works Effectively For Your Businesses"},"content":{"rendered":"<p>[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165<\/p>\n<h1><strong><span style=\"color: rgb(255, 0, 0);\">\u7b2c1\u7ae0:&nbsp;<\/span>\u5982\u4f55\u5728\u4f60\u7684\u4f01\u4e1a\u4e0a\uff0c\u4f7f\u7528\u6709\u6548\u7684Google\u5e7f\u544a<\/strong><\/h1>\n<p><span><img loading=\"lazy\" alt=\"\" data-id=\"466\" width=\"450\" height=\"300\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/course-1-google-ads.jpg\" style=\"\"><\/span><\/p>\n<p>\u8ba9\u6211\u4eec\u5148\u4e86\u89e3Google Ads\u7684\u5de5\u4f5c\u539f\u7406<\/p>\n<h2>Google\u5e7f\u544a\u5982\u4f55\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u9500\u91cf<\/h2>\n<p><span><img loading=\"lazy\" alt=\"\" data-id=\"621\" width=\"602\" height=\"265\" title=\"google-ads-biding-process\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/google-ads-biding-process.jpg\" style=\"\"><\/span><\/p>\n<ol>\n<li><strong>\u8bbf\u5ba2\u5728Google\u4e2d\u641c\u7d22\u7b54\u6848<\/strong>\n<ul>\n<li>\u8bbf\u5ba2\u6709\u9700\u8981\uff0c\u5e76\u8f93\u5165\u4e00\u4e2a\u5173\u952e\u5b57\uff0c\u4ee5\u5728Google\u627e\u5230\u7b54\u6848\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>Google\u6839\u636e\u67e5\u8be2\u6216\u5173\u952e\u5b57\u663e\u793a\u641c\u7d22\u7ed3\u679c\u548c\u4f60\u7684\u5e7f\u544a<\/strong>\n<ul>\n<li>\u4f60\u5bf9\u8fd9\u4e9b\u5173\u952e\u5b57\u51fa\u4ef7\uff0c\u4f7f\u4f60\u7684\u5e7f\u544a\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9876\u90e8\u3002\u4f8b\u5982\uff0c\u6bcf\u6b21\u70b9\u51fb\u4e3aRM 5\u3002<\/li>\n<li>\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u4e5f\u5bf9\u76f8\u540c\u7684\u5173\u952e\u5b57\u51fa\u4ef7\u3002<\/li>\n<li>\u8c01\u51fa\u4ef7\u6700\u9ad8\uff0c\u4ed6\/\u5979\u7684\u5e7f\u544a\u5c06\u9996\u5148\u663e\u793a\u5728\u9876\u90e8\u7684\u4f4d\u7f6e\u3002<\/li>\n<li>\u5982\u679c\u4f60\u6709\u8bb8\u591a\u7ade\u4e89\u5bf9\u624b\uff0c\u4f46\u4f60\u7684\u51fa\u4ef7\u592a\u4f4e\uff0c\u4f60\u7684\u5e7f\u544a\u53ef\u80fd\u4e0d\u4f1a\u88ab\u663e\u793a\u3002<\/li>\n<li>\u6295\u6807\u4ef7\u683c\u8303\u56f4\u662f\u9ad8\u5ea6\u4f9d\u8d56\u4e8e\u4f60\u7684\u884c\u4e1a\u548c\u7ade\u4e89\u5bf9\u624b\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\uff0c\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9<\/strong>\n<ul>\n<li>\u4f60\u5982\u4f55\u8bbe\u7f6e\u4f60\u7684\u5e7f\u544a\u4fe1\u606f\uff0c\u53ef\u80fd\u4f1a\u5f71\u54cd\u4f60\u7f51\u7ad9\u7684\u70b9\u51fb\u91cf\u3002<\/li>\n<li>\u4f60\u7684\u7f51\u7ad9\u5e94\u8be5\u4f18\u5316\u548c\u663e\u793a\u6240\u6709\u5fc5\u8981\u7684\u4fe1\u606f\uff0c\u4ee5\u8bf4\u670d\u8bbf\u5ba2\u4f60\u662f\u6700\u597d\u7684\u9009\u62e9\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u8bbf\u5ba2\u8054\u7cfb\u4f60<\/strong>\n<ul>\n<li>\u5982\u679c\u8bbf\u5ba2\u89c9\u5f97\u4f60\u662f\u5408\u9002\u7684\u4eba\uff0c\u4ed6\u4eec\u4f1a\u8054\u7cfb\u4f60\u3002<\/li>\n<li>\u4f60\u7684\u7f51\u7ad9\u5e94\u8be5\u63d0\u4f9b\u6700\u7b80\u5355\u7684\u65b9\u5f0f\uff0c\u8ba9\u8bbf\u5ba2\u8054\u7cfb\u4f60\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>\u8fd9\u5c31\u662f\u641c\u7d22\u610f\u56fe\u8425\u9500\uff08Search Marketing\uff09\u7b56\u7565\u7684\u542b\u4e49\u3002\u8fd9\u7c7b\u4eba\u79ef\u6781\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002<\/p>\n<p><strong>\u4eceGoogle\u6765\u7684\u8bbf\u5ba2\uff0c\u6211\u4eec\u901a\u5e38\u8ba4\u4e3a\u4ed6\u4eec\u662f\u6696\/\u70ed\u7684\u6f5c\u5728\u5ba2\u6237(<strong>\u6f5c\u5728\u5ba2\u6237<\/strong>\u662f<strong>\u6307<\/strong>\u8bbf\u5ba2\u8868\u660e\u6709\u5174\u8da3\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1)\u3002<\/strong><\/p>\n<h2>\u5f71\u54cdGoogle\u5e7f\u544a\u6548\u679c\u76843\u4e2a\u5173\u952e\u56e0\u7d20<\/h2>\n<p>\u4e3a\u4e86\u4f7f\u4f60\u662f\u6709\u5229\u53ef\u56fe\u5730\u4f7f\u7528Google\u5e7f\u544a\uff0c\u4f60\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u4e09\u4e2a\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<p><span><img loading=\"lazy\" alt=\"\" data-id=\"695\" width=\"500\" height=\"400\" title=\"best-ads-zh\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/04\/best-ads-zh.gif\" style=\"\"><\/span><\/p>\n<h3 style=\"color: rgb(188, 26, 26) !important; --tcb-applied-color:rgb(188, 26, 26)  !important;\">#1 &#8211; \u9501\u5b9a\u6b63\u786e\u7684\u5173\u952e\u8bcd (Keywords)<\/h3>\n<p>\u4e3a\u4e86\u5b66\u4e60\u5982\u4f55\u5b9a\u4f4d\u6b63\u786e\u7684\u5173\u952e\u5b57\uff0c\u8ba9\u6211\u4eec\u4e86\u89e33\u4e2a\u4e70\u5bb6\u9636\u6bb5\u3002<\/p>\n<p><span><img loading=\"lazy\" alt=\"\" data-id=\"451\" width=\"879\" height=\"376\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/buyer-stage-keywords.gif\" style=\"\"><\/span><\/p>\n<p><strong>\u610f\u8bc6\u9636\u6bb5 (Awareness Stage)<\/strong><\/p>\n<p>\u610f\u8bc6\u9636\u6bb5\u662f\u7528\u6237\u5f00\u59cb\u5bfb\u627e\u5173\u4e8e\u4ed6\u4eec\u7684\u95ee\u9898\u548c\u9700\u6c42\u7684\u66f4\u591a\u4fe1\u606f\u7684\u9636\u6bb5\u3002\u641c\u7d22\u8bcd\u5c06\u56f4\u7ed5\u5982\u4f55\uff0c\u6545\u969c\u6392\u9664\uff0c\u98ce\u9669\u7b49\u3002<\/p>\n<p>\u8fd9\u4e9b\u7528\u6237\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u8d2d\u4e70\u3002\u4e00\u65e6\u4ed6\u4eec\u5bf9\u81ea\u5df1\u7684\u95ee\u9898\u6709\u4e86\u66f4\u591a\u7684\u4e86\u89e3\uff0c\u4ed6\u4eec\u5c31\u4f1a\u8fdb\u5165\u8003\u8651\u9636\u6bb5\u3002\u6709\u4e9b\u53ef\u80fd\u76f4\u63a5\u8df3\u5230\u51b3\u7b56\u9636\u6bb5\u3002<\/p>\n<p><strong>\u8003\u8651\u9636\u6bb5 (Consideration Stage)<\/strong><\/p>\n<p>\u8003\u8651\u9636\u6bb5\u662f\u7528\u6237\u79ef\u6781\u5bfb\u627e\u670d\u52a1\u548c\u4ea7\u54c1\u6765\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\u3002<\/p>\n<p><strong>\u51b3\u7b56\u9636\u6bb5 (Decision Stage)<\/strong><\/p>\n<p>\u51b3\u7b56\u9636\u6bb5\u662f\u7528\u6237\u5f00\u59cb\u8fdb\u884c\u6bd4\u8f83\u3001\u68c0\u67e5\u4ef7\u683c\u548c\u5ba1\u67e5\u7684\u9636\u6bb5\u3002<\/p>\n<p>\u5904\u4e8e\u8003\u8651\u548c\u51b3\u7b56\u9636\u6bb5\u7684\u7528\u6237\uff0c\u5df2\u7ecf\u51c6\u5907\u597d\u82b1\u94b1\u4e86\u3002\u5728\u8fd9\u4e9b\u9636\u6bb5\uff0c\u4ed6\u4eec\u662f\u6696\/\u70ed\u7684\u6f5c\u5728\u5ba2\u6237\u4e86\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5728\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u5e94\u8be5\u6ce8\u91cd\u5728\u201c\u8003\u8651\u548c\u51b3\u5b9a\u201d\u9636\u6bb5\u7684\u5173\u952e\u8bcd(Keywords)\u3002<\/p>\n<p><strong>\u8fd9\u53ef\u4ee5\u786e\u4fdd\u4f60\u628a\u94b1\uff0c\u82b1\u5728\u6b63\u786e\u7684\u53d7\u4f17\u4e0a (audience)\uff0c\u4f7f\u6f5c\u5728\u6536\u76ca\u6700\u5927\u5316\uff0c\u5e76\u589e\u52a0\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002<\/strong><\/p>\n<h3 style=\"color: rgb(188, 26, 26) !important; --tcb-applied-color:rgb(188, 26, 26)  !important;\">#2 &#8211; \u5efa\u7acb[\u8f6c\u6362\u4f18\u5316] (conversion optimize)\u7f51\u7ad9\u6216\u767b\u9646\u9875\u9762<\/h3>\n<p>\u5728\u8fd9\u91cc\uff0c\u544a\u8bc9\u4f60\u7684\u8bbf\u5ba2:<\/p>\n<ul>\n<li>\u4f60\u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u95ee\u9898?<\/li>\n<li>\u4f60\u7684\u670d\u52a1\u548c\u4ea7\u54c1\u63d0\u4f9b\u7684\u597d\u5904\u662f\u4ec0\u4e48?<\/li>\n<li>\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u4f1a\u9009\u62e9\u4f60\uff0c\u800c\u4e0d\u662f\u5176\u4ed6\u4eba\u5462?<\/li>\n<li>\u4f60\u7684\u6807\u9898(Headline)\u548c\u4fe1\u606f\u6b63\u786e\u5417?<\/li>\n<li>\u4f60\u7684\u7f51\u7ad9\u53ef\u4ee5\u5728\u624b\u673a\u4e0a\u6d4f\u89c8\u5417?<\/li>\n<\/ul>\n<p>\u6240\u6709\u8fd9\u4e9b\u5c0f\u4e8b\uff0c\u90fd\u4f1a\u5bf9\u4f60\u7684\u9500\u552e\u548c\u5e7f\u544a\u6d3b\u52a8\u7684\u5229\u6da6(ROI)\uff0c\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002<\/p>\n<p>\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u4f60\u7684\u7f51\u7ad9\u5e94\u8be5\u80fd\u591f\u5c06\u76f8\u540c\u6570\u91cf\u7684\u8bbf\u95ee\u8005\uff0c\u5c3d\u53ef\u80fd\u8f6c\u5316\u66f4\u591a\u7684\u987e\u5ba2\u3002<\/p>\n<p>\u6211\u4eec\u5c06\u5728\u5f80\u540e\u7684\u57f9\u8bad\u4e2d\uff0c\u5206\u4eab\u66f4\u591a\u3002<\/p>\n<h3 style=\"color: rgb(188, 26, 26) !important; --tcb-applied-color:rgb(188, 26, 26)  !important;\">#3 &#8211; \u5236\u4f5c\u6b63\u786e\u7684\u5e7f\u544a\u4fe1\u606f(\u6587\u6848)<\/h3>\n<p>\u5bf9\u4e8eGoogle\u641c\u7d22\u5e7f\u544a\uff0c\u6587\u5b57\uff08\u6587\u6848\uff09\u662f\u552f\u4e00\u53ef\u4ee5\u653e\u5165\u5e7f\u544a\u7684setting\u3002\u5982\u4f55\u7f16\u5199\u6587\u6848\u5c06\u5f71\u54cd\u70b9\u51fb\u5e7f\u544a\u7684\u4eba\u6570\u3002<\/p>\n<p><span><img loading=\"lazy\" alt=\"\" data-id=\"455\" width=\"600\" height=\"500\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/example-text-ads.gif\" style=\"\"><\/span><\/p>\n<p>\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u5e7f\u544a\uff0c\u4ece\u641c\u7d22\u8005\u90a3\u91cc\u5f97\u5230\u4e86\u5f88\u597d\u7684\u56de\u5e94\uff0c\u4f60\u6bcf\u6b21\u70b9\u51fb\u7684\u6210\u672c\uff0c\u6700\u7ec8\u4f1a\u964d\u4f4e\u3002<\/p>\n<p>\u8fd9\u662f\u56e0\u4e3aGoogle\u77e5\u9053\u4f60\u6709\u4e00\u4e2a\u5f88\u597d\u7684\u76f8\u5173\u5e7f\u544a\uff0c\u4ece\u4ed6\u4eec\u7684\u53d7\u4f17\uff08Audience\uff09\u90a3\u91cc\u5f97\u5230\u4e86\u5f88\u597d\u7684\u56de\u5e94\u3002\u4ed6\u4eec\u4f1a\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u56de\u62a5\u4f60\uff0c\u56e0\u4e3a\u5b83\u6ee1\u8db3\u4e86\u7528\u6237\u7684\u9700\u6c42\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u4f60\u7684\u5e7f\u544a\u5199\u5f97\u4e0d\u597d\uff0c\u4ee4\u4eba\u56f0\u60d1\uff0c\u4f60\u53ef\u80fd\u6700\u7ec8\u6ca1\u6709\u5f97\u5230\u8bbf\u95ee\u8005\u6216\u9519\u8bef\u7684\u89c2\u4f17\uff0c\u6d6a\u8d39\u4e86\u4f60\u7684\u5927\u90e8\u5206\u5e7f\u544a\u8d39\u7528\u3002<\/p>\n<p><strong>\u56e0\u6b64\uff0c\u91cd\u8981\u7684\u662f\uff0c\u8981\u5b66\u4f1a\u5982\u4f55\u5236\u4f5c\u4f60\u7684\u5e7f\u544a\u4fe1\u606f\uff0c\u4ee5\u786e\u4fdd\u4f60\u7684\u5e7f\u544a\u8fd0\u4f5c\u826f\u597d\uff0c\u5e26\u6765\u66f4\u591a\u7684\u9500\u552e\u3002<\/strong><\/p>\n<h2 style=\"color: rgb(188, 26, 26) !important; --tcb-applied-color:rgb(188, 26, 26)  !important;\">\u5173\u952e\u8981\u70b9<\/h2>\n<p>\u73b0\u5728\uff0c\u4f60\u5e94\u8be5\u66f4\u597d\u5730\u4e86\u89e3Google\u5e7f\u544a\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff0c\u4ee5\u53ca\u5728\u8bbe\u7f6eGoogle\u5e7f\u544a\u6d3b\u52a8\u65f6\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\u3002<\/p>\n<p><strong>\u8ba9\u6211\u4eec\u8fdb\u5165\u4e0b\u4e00\u7ae0<\/strong><\/p>\n<p><strong>\u7b2c2\u7ae0\uff1a\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd (Keywords)<\/strong><\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" alt=\"\" width=\"220\" height=\"308\" title=\"ebook-cover-zh\" data-id=\"722\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/04\/ebook-cover-zh.jpg\" style=\"\" ml-m=\"-1\"><\/span><\/p>\n<p data-default=\"Enter your text here...\" style=\"text-align: center;\">\u9700\u8981\u6253\u5370\u51fa\u6765\u9605\u8bfb\uff1f<\/p>\n<p data-default=\"Enter your text here...\" style=\"text-align: center;\">\u4e0b\u8f7dA4\u7535\u5b50\u4e66<\/p>\n<p data-default=\"Enter your text here...\" style=\"text-align: center;\">(28 \u9875)<\/p>\n<p>       \u514d\u8d39\u4e0b\u8f7d     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165 \u7b2c1\u7ae0:&nbsp;\u5982\u4f55\u5728\u4f60\u7684\u4f01\u4e1a\u4e0a\uff0c\u4f7f\u7528\u6709\u6548\u7684Google\u5e7f\u544a \u8ba9\u6211\u4eec\u5148\u4e86\u89e3Google Ads\u7684\u5de5\u4f5c\u539f\u7406 Google\u5e7f\u544a\u5982\u4f55\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u9500\u91cf \u8bbf\u5ba2\u5728Google\u4e2d\u641c\u7d22\u7b54\u6848 \u8bbf\u5ba2\u6709\u9700\u8981\uff0c\u5e76\u8f93\u5165\u4e00\u4e2a\u5173\u952e\u5b57\uff0c\u4ee5\u5728Google\u627e\u5230\u7b54\u6848\u3002 Google\u6839\u636e\u67e5\u8be2\u6216\u5173\u952e\u5b57\u663e\u793a\u641c\u7d22\u7ed3\u679c\u548c\u4f60\u7684\u5e7f\u544a \u4f60\u5bf9\u8fd9\u4e9b\u5173\u952e\u5b57\u51fa\u4ef7\uff0c\u4f7f\u4f60\u7684\u5e7f\u544a\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9876\u90e8\u3002\u4f8b\u5982\uff0c\u6bcf\u6b21\u70b9\u51fb\u4e3aRM 5\u3002 \u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u4e5f\u5bf9\u76f8\u540c\u7684\u5173\u952e\u5b57\u51fa\u4ef7\u3002 \u8c01\u51fa\u4ef7\u6700\u9ad8\uff0c\u4ed6\/\u5979\u7684\u5e7f\u544a\u5c06\u9996\u5148\u663e\u793a\u5728\u9876\u90e8\u7684\u4f4d\u7f6e\u3002 \u5982\u679c\u4f60\u6709\u8bb8\u591a\u7ade\u4e89\u5bf9\u624b\uff0c\u4f46\u4f60\u7684\u51fa\u4ef7\u592a\u4f4e\uff0c\u4f60\u7684\u5e7f\u544a\u53ef\u80fd\u4e0d\u4f1a\u88ab\u663e\u793a\u3002 \u6295\u6807\u4ef7\u683c\u8303\u56f4\u662f\u9ad8\u5ea6\u4f9d\u8d56\u4e8e\u4f60\u7684\u884c\u4e1a\u548c\u7ade\u4e89\u5bf9\u624b\u3002 \u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\uff0c\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9 \u4f60\u5982\u4f55\u8bbe\u7f6e\u4f60\u7684\u5e7f\u544a\u4fe1\u606f\uff0c\u53ef\u80fd\u4f1a\u5f71\u54cd\u4f60\u7f51\u7ad9\u7684\u70b9\u51fb\u91cf\u3002 \u4f60\u7684\u7f51\u7ad9\u5e94\u8be5\u4f18\u5316\u548c\u663e\u793a\u6240\u6709\u5fc5\u8981\u7684\u4fe1\u606f\uff0c\u4ee5\u8bf4\u670d\u8bbf\u5ba2\u4f60\u662f\u6700\u597d\u7684\u9009\u62e9\u3002 \u8bbf\u5ba2\u8054\u7cfb\u4f60 \u5982\u679c\u8bbf\u5ba2\u89c9\u5f97\u4f60\u662f\u5408\u9002\u7684\u4eba\uff0c\u4ed6\u4eec\u4f1a\u8054\u7cfb\u4f60\u3002 \u4f60\u7684\u7f51\u7ad9\u5e94\u8be5\u63d0\u4f9b\u6700\u7b80\u5355\u7684\u65b9\u5f0f\uff0c\u8ba9\u8bbf\u5ba2\u8054\u7cfb\u4f60\u3002 \u8fd9\u5c31\u662f\u641c\u7d22\u610f\u56fe\u8425\u9500\uff08Search Marketing\uff09\u7b56\u7565\u7684\u542b\u4e49\u3002\u8fd9\u7c7b\u4eba\u79ef\u6781\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002 \u4eceGoogle\u6765\u7684\u8bbf\u5ba2\uff0c\u6211\u4eec\u901a\u5e38\u8ba4\u4e3a\u4ed6\u4eec\u662f\u6696\/\u70ed\u7684\u6f5c\u5728\u5ba2\u6237(\u6f5c\u5728\u5ba2\u6237\u662f\u6307\u8bbf\u5ba2\u8868\u660e\u6709\u5174\u8da3\u4e70\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1)\u3002 \u5f71\u54cdGoogle\u5e7f\u544a\u6548\u679c\u76843\u4e2a\u5173\u952e\u56e0\u7d20 \u4e3a\u4e86\u4f7f\u4f60\u662f\u6709\u5229\u53ef\u56fe\u5730\u4f7f\u7528Google\u5e7f\u544a\uff0c\u4f60\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u4e09\u4e2a\u7ec4\u6210\u90e8\u5206\u3002 #1 &#8211; \u9501\u5b9a\u6b63\u786e\u7684\u5173\u952e\u8bcd (Keywords) \u4e3a\u4e86\u5b66\u4e60\u5982\u4f55\u5b9a\u4f4d\u6b63\u786e\u7684\u5173\u952e\u5b57\uff0c\u8ba9\u6211\u4eec\u4e86\u89e33\u4e2a\u4e70\u5bb6\u9636\u6bb5\u3002 \u610f\u8bc6\u9636\u6bb5 (Awareness Stage) \u610f\u8bc6\u9636\u6bb5\u662f\u7528\u6237\u5f00\u59cb\u5bfb\u627e\u5173\u4e8e\u4ed6\u4eec\u7684\u95ee\u9898\u548c\u9700\u6c42\u7684\u66f4\u591a\u4fe1\u606f\u7684\u9636\u6bb5\u3002\u641c\u7d22\u8bcd\u5c06\u56f4\u7ed5\u5982\u4f55\uff0c\u6545\u969c\u6392\u9664\uff0c\u98ce\u9669\u7b49\u3002 \u8fd9\u4e9b\u7528\u6237\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\u8d2d\u4e70\u3002\u4e00\u65e6\u4ed6\u4eec\u5bf9\u81ea\u5df1\u7684\u95ee\u9898\u6709\u4e86\u66f4\u591a\u7684\u4e86\u89e3\uff0c\u4ed6\u4eec\u5c31\u4f1a\u8fdb\u5165\u8003\u8651\u9636\u6bb5\u3002\u6709\u4e9b\u53ef\u80fd\u76f4\u63a5\u8df3\u5230\u51b3\u7b56\u9636\u6bb5\u3002 \u8003\u8651\u9636\u6bb5 (Consideration Stage) \u8003\u8651\u9636\u6bb5\u662f\u7528\u6237\u79ef\u6781\u5bfb\u627e\u670d\u52a1\u548c\u4ea7\u54c1\u6765\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\u3002 \u51b3\u7b56\u9636\u6bb5 (Decision Stage) \u51b3\u7b56\u9636\u6bb5\u662f\u7528\u6237\u5f00\u59cb\u8fdb\u884c\u6bd4\u8f83\u3001\u68c0\u67e5\u4ef7\u683c\u548c\u5ba1\u67e5\u7684\u9636\u6bb5\u3002 \u5904\u4e8e\u8003\u8651\u548c\u51b3\u7b56\u9636\u6bb5\u7684\u7528\u6237\uff0c\u5df2\u7ecf\u51c6\u5907\u597d\u82b1\u94b1\u4e86\u3002\u5728\u8fd9\u4e9b\u9636\u6bb5\uff0c\u4ed6\u4eec\u662f\u6696\/\u70ed\u7684\u6f5c\u5728\u5ba2\u6237\u4e86\u3002 \u56e0\u6b64\uff0c\u5728\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u5e94\u8be5\u6ce8\u91cd\u5728\u201c\u8003\u8651\u548c\u51b3\u5b9a\u201d\u9636\u6bb5\u7684\u5173\u952e\u8bcd(Keywords)\u3002 \u8fd9\u53ef\u4ee5\u786e\u4fdd\u4f60\u628a\u94b1\uff0c\u82b1\u5728\u6b63\u786e\u7684\u53d7\u4f17\u4e0a (audience)\uff0c\u4f7f\u6f5c\u5728\u6536\u76ca\u6700\u5927\u5316\uff0c\u5e76\u589e\u52a0\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002 #2 &#8211; \u5efa\u7acb[\u8f6c\u6362\u4f18\u5316] (conversion optimize)\u7f51\u7ad9\u6216\u767b\u9646\u9875\u9762 \u5728\u8fd9\u91cc\uff0c\u544a\u8bc9\u4f60\u7684\u8bbf\u5ba2: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7b2c1\u7ae0: \u5982\u4f55\u5728\u4f60\u7684\u4f01\u4e1a\u4e0a\uff0c\u4f7f\u7528\u6709\u6548\u7684Google\u5e7f\u544a - [Google\u5e7f\u544a\u6307\u5357]<\/title>\n<link rel=\"canonical\" href=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/best-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7b2c1\u7ae0: \u5982\u4f55\u5728\u4f60\u7684\u4f01\u4e1a\u4e0a\uff0c\u4f7f\u7528\u6709\u6548\u7684Google\u5e7f\u544a - [Google\u5e7f\u544a\u6307\u5357]\" \/>\n<meta property=\"og:description\" content=\"[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165 \u7b2c1\u7ae0:&nbsp;\u5982\u4f55\u5728\u4f60\u7684\u4f01\u4e1a\u4e0a\uff0c\u4f7f\u7528\u6709\u6548\u7684Google\u5e7f\u544a \u8ba9\u6211\u4eec\u5148\u4e86\u89e3Google Ads\u7684\u5de5\u4f5c\u539f\u7406 Google\u5e7f\u544a\u5982\u4f55\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u9500\u91cf \u8bbf\u5ba2\u5728Google\u4e2d\u641c\u7d22\u7b54\u6848 \u8bbf\u5ba2\u6709\u9700\u8981\uff0c\u5e76\u8f93\u5165\u4e00\u4e2a\u5173\u952e\u5b57\uff0c\u4ee5\u5728Google\u627e\u5230\u7b54\u6848\u3002 Google\u6839\u636e\u67e5\u8be2\u6216\u5173\u952e\u5b57\u663e\u793a\u641c\u7d22\u7ed3\u679c\u548c\u4f60\u7684\u5e7f\u544a \u4f60\u5bf9\u8fd9\u4e9b\u5173\u952e\u5b57\u51fa\u4ef7\uff0c\u4f7f\u4f60\u7684\u5e7f\u544a\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9876\u90e8\u3002\u4f8b\u5982\uff0c\u6bcf\u6b21\u70b9\u51fb\u4e3aRM 5\u3002 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\u4f60\u7684\u7f51\u7ad9\u5e94\u8be5\u4f18\u5316\u548c\u663e\u793a\u6240\u6709\u5fc5\u8981\u7684\u4fe1\u606f\uff0c\u4ee5\u8bf4\u670d\u8bbf\u5ba2\u4f60\u662f\u6700\u597d\u7684\u9009\u62e9\u3002 \u8bbf\u5ba2\u8054\u7cfb\u4f60 \u5982\u679c\u8bbf\u5ba2\u89c9\u5f97\u4f60\u662f\u5408\u9002\u7684\u4eba\uff0c\u4ed6\u4eec\u4f1a\u8054\u7cfb\u4f60\u3002 \u4f60\u7684\u7f51\u7ad9\u5e94\u8be5\u63d0\u4f9b\u6700\u7b80\u5355\u7684\u65b9\u5f0f\uff0c\u8ba9\u8bbf\u5ba2\u8054\u7cfb\u4f60\u3002 \u8fd9\u5c31\u662f\u641c\u7d22\u610f\u56fe\u8425\u9500\uff08Search Marketing\uff09\u7b56\u7565\u7684\u542b\u4e49\u3002\u8fd9\u7c7b\u4eba\u79ef\u6781\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002 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