{"id":461,"date":"2020-03-28T18:36:24","date_gmt":"2020-03-28T10:36:24","guid":{"rendered":"https:\/\/smefastlane.com\/my\/?page_id=461"},"modified":"2020-04-07T10:50:48","modified_gmt":"2020-04-07T02:50:48","slug":"google-ads-guide","status":"publish","type":"page","link":"https:\/\/smefastlane.com\/my\/google-ads-guide\/","title":{"rendered":"[Ultimate Guide] Google Ads For Non-IT Business Owner"},"content":{"rendered":"<h1 style=\"text-align: center;\"><strong><span style=\"color: rgb(255, 0, 0);\">[\u7ec8\u6781\u6307\u5357] <\/span>\u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165<\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>(\u9002\u7528\u4e8e\u975eIT\u7528\u6237)<\/strong><\/h2>\n<p>\u8fd9\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u6307\u5357\uff0c\u6765\u5e2e\u52a9\u4f60\u8fc5\u901f\u5efa\u7acb\u4f60\u7684Google\u5e7f\u544a\uff0c<strong>\u5e76\u4e0d\u6d89\u53ca\u592a\u591a\u7684\u6280\u672f\u6280\u80fd\u3002<\/strong><\/p>\n<\/p>\n<p>\u662f\u7684\uff0cGoogle\u5e7f\u544a\u662f\u5f88\u6709\u6548\u7684\uff0c\u4f46\u4e00\u822c\u6765\u8bf4\u4e0d\u662f\u5f88\u7b80\u5355\u3002\u4f46\u662f\u4f60<strong>\u4e0d\u9700\u8981\u77e5\u9053\u6240\u6709\u7684\u4e8b\u60c5<\/strong>\uff0c\u53bb\u5efa\u7acb\u4f60\u7684\u7b2c\u4e00\u4e2aGoogle\u5e7f\u544a\u3002<\/p>\n<\/p>\n<p>\u6211\u4eec\u603b\u7ed3\u548c\u53ea\u5206\u4eab\u5fc5\u8981\u7684\u6b65\u9aa4\uff0c\u4ee5\u5e2e\u52a9\u4f60\u5feb\u901f\u5b66\u4e60\u548c\u638c\u63e1Google\u5e7f\u544a\u3002<\/p>\n<p><span><img loading=\"lazy\" alt=\"\" data-id=\"695\" width=\"500\" height=\"400\" title=\"best-ads-zh\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/04\/best-ads-zh.gif\" style=\"\"><\/span><\/p>\n<h3 style=\"text-align: center;\"><strong>Google\u5e7f\u544a\u5982\u4f55\u5e2e\u52a9\u4f60<\/strong><\/h3>\n<ul>\n<li><span>\u4f60\u5c06\u83b7\u5f97<strong><span style=\"font-size: 22px;\">\u6696\/\u70ed\u7684\u6f5c\u5728\u5ba2\u6237<\/span><\/strong>(Leads)\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u66f4\u5bb9\u6613\u548c\u66f4\u5feb\u5730\u8fbe\u5230\u9500\u552e\u76ee\u6807\u3002<\/span><\/li>\n<li><span>\u4f60<strong><span style=\"font-size: 22px;\">\u4e0d\u9700\u8981\u6bcf\u5929\u6216\u6bcf\u5468\u90fd\u53d1\u5e03\u65b0\u7684\u5e7f\u544a<\/span><\/strong>\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u6709\u66f4\u591a\u7684\u65f6\u95f4\uff0c\u6765\u7ba1\u7406\u4f60\u7684\u4e1a\u52a1\u6216\u5728\u5bb6\u4f11\u606f\u3002Google\u5e7f\u544a\u53ef\u4ee5\u8fd0\u4f5c\u597d\u591a\u5e74\uff0c\u65e0\u9700\u592a\u591a\u7ef4\u62a4\u3002<\/span><\/li>\n<li><span>\u4f60<strong><span style=\"font-size: 22px;\">\u4e0d\u9700\u8981\u7ede\u5c3d\u8111\u6c41\u4e3a\u4f60\u7684\u5e7f\u544a\u5bfb\u627e\u56fe\u50cf<\/span><\/strong>\u3002Google\u5e7f\u544a\u662f\u57fa\u4e8e\u5173\u952e\u8bcd(Keyword)\u7684\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u66f4\u5c11\u7684\u5de5\u4f5c\uff0c\u6765\u8bbe\u7f6e\u548c\u6d4b\u8bd5\u4f60\u7684\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>\u4f60\u53ef\u4ee5<strong><span style=\"font-size: 22px;\">\u968f\u65f6\u5f00\u59cb\u6216\u6682\u505c<\/span><\/strong>\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u800c\u4e0d\u5f71\u54cd\u5e7f\u544a\u7684\u8868\u73b0\u3002<\/span><\/li>\n<li><span>\u5f53\u6709\u4eba<strong><span style=\"font-size: 22px;\">\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u65f6\uff0c\u4f60\u624d\u652f\u4ed8\u5e7f\u544a\u8d39\u7528<\/span><\/strong>\uff0c\u800c\u4e0d\u662f\u901a\u8fc7\u5e7f\u544a\u66dd\u5149\u4ed8\u8d39(Cost Per Million Impression)\u3002\u8fd9\u610f\u5473\u7740\u4f60\u53ea\u652f\u4ed8\u4f60\u6240\u5f97\u5230\u7684\u6d41\u91cf(Traffic)\u3002<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><strong>\u6848\u4f8b\u5206\u6790:\u5b9a\u5236\u5bb6\u5177\u4e1a\u52a1<\/strong><\/h3>\n<p><span><img loading=\"lazy\" alt=\"\" data-id=\"525\" width=\"1070\" height=\"586\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ads-performance-example.gif\"><\/span><\/p>\n<p style=\"text-align: center;\">\u6bcf\u5929\u82b1\u8d39<strong>RM8<\/strong>\u6765\u83b7\u5f97<strong>26\u4f4d\u6f5c\u5728\u5ba2\u6237<\/strong>(Leads)\uff0c\u5e73\u5747\u9500\u552e\u989d\u4eceRM10000\u8d77\u3002<\/p>\n<p style=\"text-align: left;\"><strong>Google\u5e7f\u544a\u6d3b\u52a8\u53ea\u9700\u5efa\u7acb\u4e00\u6b21\uff0c\u5e76\u8fd0\u884c\u591a\u5e74\uff0c\u65e0\u9700\u592a\u591a\u7684\u7ef4\u62a4\u3002\u4e0d\u9700\u8981\u6bcf\u4e2a\u661f\u671f\u8bbe\u7f6e\u548c\u6d4b\u8bd5\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/strong><\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" alt=\"\" width=\"250\" height=\"250\" title=\"adam-yong\" data-id=\"335\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/adam-yong.png\" style=\"\"><\/span><\/p>\n<p><strong><span style=\"color: rgb(2, 160, 161);\">Adam Yong<\/span><\/strong><\/p>\n<p>10\u5e74Search Marketing\u7ecf\u9a8c<\/p>\n<\/p>\n<p style=\"text-align: center;\"><strong>\u672c\u6307\u5357\u603b\u7ed3\u4e86\u6211\u5728Google\u4e2d\u5c0f\u4f01\u4e1a\u5e7f\u544a\u65b9\u9762\u76845\u5e74\u7ecf\u9a8c\uff0c\u8fd9\u4e3a\u4f60\u8282\u7701\u4e86\u5927\u91cf\u7684\u65f6\u95f4\uff0c\u5728\u7f51\u4e0a\u5bfb\u627e\u5b66\u4e60\u8d44\u6599\u3002<\/strong><\/p>\n<p>\u200b<\/p>\n<h2><strong><span>\u7b2c1\u7ae0: \u5982\u4f55\u5728\u4f60\u7684\u4f01\u4e1a\u4e0a\uff0c\u4f7f\u7528\u6709\u6548\u7684Google\u5e7f\u544a<\/span><\/strong><\/h2>\n<ul>\n<li>Google\u5e7f\u544a\u5982\u4f55\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u9500\u91cf<\/li>\n<li>\u200b\u5f71\u54cdGoogle\u5e7f\u544a\u6548\u679c\u76843\u4e2a\u5173\u952e\u56e0\u7d20\n<ul>\n<li>\u6b63\u786e\u7684\u5173\u952e\u8bcd (Keywords)<\/li>\n<li>\u5efa\u7acb[\u8f6c\u6362\u4f18\u5316] (conversion optimize)\u7f51\u7ad9\u6216\u767b\u9646\u9875\u9762<\/li>\n<li>\u6b63\u786e\u7684\u5e7f\u544a\u4fe1\u606f(\u6587\u6848)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u200b<\/p>\n<h2><strong><span>\u7b2c2\u7ae0\uff1a\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd (Keywords)<\/span><\/strong><\/h2>\n<ul>\n<li>\u6b63\u786e\u7684Keyword\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\uff0c\u589e\u52a0\u9500\u552e\u989d<\/li>\n<li>4\u4e2a\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u83b7\u5f97\u4f60\u7684\u7406\u60f3\u5173\u952e\u5b57<\/li>\n<\/ul>\n<p>\u200b<\/p>\n<h2><strong><span>\u7b2c3\u7ae0\uff1a\u5982\u4f55\u521b\u5efa\u4f60\u7684\u767b\u9646\u9875\u9762\uff0c\u4ee5\u4ece\u5e7f\u544a\u5e26\u6765\u66f4\u591a\u7684\u6536\u5165<\/span><\/strong><\/h2>\n<ul>\n<li>\u4ec0\u4e48\u662f\u767b\u5f55\u9875\u9762(Landing Page)?<\/li>\n<li>\u5e94\u8be5\u5728\u5e7f\u544a\u4e2d\u4f7f\u7528\u767b\u9646\u9875\u800c\u4e0d\u662f\u7f51\u7ad9\u5417?<\/li>\n<li>\u7f51\u7ad9\/\u767b\u5f55\u9875\u7684\u7c7b\u578b<\/li>\n<li>\u4f18\u5316\u767b\u9646\u9875\u9762\u7684\u91cd\u8981\u6027<\/li>\n<li>5\u4e2a\u57fa\u672c\u7684\u8c03\u6574\u6765\u4f18\u5316\u4f60\u7684\u7f51\u7ad9\uff0c\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u9500\u552e<\/li>\n<\/ul>\n<p>\u200b<\/p>\n<h2><strong><span>\u7b2c4\u7ae0\uff1a\u5982\u4f55\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a<\/span><\/strong><\/h2>\n<ul>\n<li>Google\u5e7f\u544a\u7684\u771f\u76f8<\/li>\n<li>Google\u5e7f\u544a\u7684\u6982\u8ff0<\/li>\n<li>\u200b\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a\n<ul>\n<li>\u8bbe\u7f6e Campaign, Ad Group, Ads &amp; Extension<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" alt=\"\" width=\"220\" height=\"308\" title=\"ebook-cover-zh\" data-id=\"722\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/04\/ebook-cover-zh.jpg\" style=\"\" ml-m=\"-1\"><\/span><\/p>\n<p data-default=\"Enter your text here...\" style=\"text-align: center;\">\u9700\u8981\u6253\u5370\u51fa\u6765\u9605\u8bfb\uff1f<\/p>\n<p data-default=\"Enter your text here...\" style=\"text-align: center;\">\u4e0b\u8f7dA4\u7535\u5b50\u4e66<\/p>\n<p data-default=\"Enter your text here...\" style=\"text-align: center;\">(28 \u9875)<\/p>\n<p>       \u514d\u8d39\u4e0b\u8f7d     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165 (\u9002\u7528\u4e8e\u975eIT\u7528\u6237) \u8fd9\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u6307\u5357\uff0c\u6765\u5e2e\u52a9\u4f60\u8fc5\u901f\u5efa\u7acb\u4f60\u7684Google\u5e7f\u544a\uff0c\u5e76\u4e0d\u6d89\u53ca\u592a\u591a\u7684\u6280\u672f\u6280\u80fd\u3002 \u662f\u7684\uff0cGoogle\u5e7f\u544a\u662f\u5f88\u6709\u6548\u7684\uff0c\u4f46\u4e00\u822c\u6765\u8bf4\u4e0d\u662f\u5f88\u7b80\u5355\u3002\u4f46\u662f\u4f60\u4e0d\u9700\u8981\u77e5\u9053\u6240\u6709\u7684\u4e8b\u60c5\uff0c\u53bb\u5efa\u7acb\u4f60\u7684\u7b2c\u4e00\u4e2aGoogle\u5e7f\u544a\u3002 \u6211\u4eec\u603b\u7ed3\u548c\u53ea\u5206\u4eab\u5fc5\u8981\u7684\u6b65\u9aa4\uff0c\u4ee5\u5e2e\u52a9\u4f60\u5feb\u901f\u5b66\u4e60\u548c\u638c\u63e1Google\u5e7f\u544a\u3002 Google\u5e7f\u544a\u5982\u4f55\u5e2e\u52a9\u4f60 \u4f60\u5c06\u83b7\u5f97\u6696\/\u70ed\u7684\u6f5c\u5728\u5ba2\u6237(Leads)\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u66f4\u5bb9\u6613\u548c\u66f4\u5feb\u5730\u8fbe\u5230\u9500\u552e\u76ee\u6807\u3002 \u4f60\u4e0d\u9700\u8981\u6bcf\u5929\u6216\u6bcf\u5468\u90fd\u53d1\u5e03\u65b0\u7684\u5e7f\u544a\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u6709\u66f4\u591a\u7684\u65f6\u95f4\uff0c\u6765\u7ba1\u7406\u4f60\u7684\u4e1a\u52a1\u6216\u5728\u5bb6\u4f11\u606f\u3002Google\u5e7f\u544a\u53ef\u4ee5\u8fd0\u4f5c\u597d\u591a\u5e74\uff0c\u65e0\u9700\u592a\u591a\u7ef4\u62a4\u3002 \u4f60\u4e0d\u9700\u8981\u7ede\u5c3d\u8111\u6c41\u4e3a\u4f60\u7684\u5e7f\u544a\u5bfb\u627e\u56fe\u50cf\u3002Google\u5e7f\u544a\u662f\u57fa\u4e8e\u5173\u952e\u8bcd(Keyword)\u7684\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u66f4\u5c11\u7684\u5de5\u4f5c\uff0c\u6765\u8bbe\u7f6e\u548c\u6d4b\u8bd5\u4f60\u7684\u5e7f\u544a\u3002 \u4f60\u53ef\u4ee5\u968f\u65f6\u5f00\u59cb\u6216\u6682\u505c\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u800c\u4e0d\u5f71\u54cd\u5e7f\u544a\u7684\u8868\u73b0\u3002 \u5f53\u6709\u4eba\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u65f6\uff0c\u4f60\u624d\u652f\u4ed8\u5e7f\u544a\u8d39\u7528\uff0c\u800c\u4e0d\u662f\u901a\u8fc7\u5e7f\u544a\u66dd\u5149\u4ed8\u8d39(Cost Per Million Impression)\u3002\u8fd9\u610f\u5473\u7740\u4f60\u53ea\u652f\u4ed8\u4f60\u6240\u5f97\u5230\u7684\u6d41\u91cf(Traffic)\u3002 \u6848\u4f8b\u5206\u6790:\u5b9a\u5236\u5bb6\u5177\u4e1a\u52a1 \u6bcf\u5929\u82b1\u8d39RM8\u6765\u83b7\u5f9726\u4f4d\u6f5c\u5728\u5ba2\u6237(Leads)\uff0c\u5e73\u5747\u9500\u552e\u989d\u4eceRM10000\u8d77\u3002 Google\u5e7f\u544a\u6d3b\u52a8\u53ea\u9700\u5efa\u7acb\u4e00\u6b21\uff0c\u5e76\u8fd0\u884c\u591a\u5e74\uff0c\u65e0\u9700\u592a\u591a\u7684\u7ef4\u62a4\u3002\u4e0d\u9700\u8981\u6bcf\u4e2a\u661f\u671f\u8bbe\u7f6e\u548c\u6d4b\u8bd5\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u3002 Adam Yong 10\u5e74Search Marketing\u7ecf\u9a8c \u672c\u6307\u5357\u603b\u7ed3\u4e86\u6211\u5728Google\u4e2d\u5c0f\u4f01\u4e1a\u5e7f\u544a\u65b9\u9762\u76845\u5e74\u7ecf\u9a8c\uff0c\u8fd9\u4e3a\u4f60\u8282\u7701\u4e86\u5927\u91cf\u7684\u65f6\u95f4\uff0c\u5728\u7f51\u4e0a\u5bfb\u627e\u5b66\u4e60\u8d44\u6599\u3002 \u200b \u7b2c1\u7ae0: \u5982\u4f55\u5728\u4f60\u7684\u4f01\u4e1a\u4e0a\uff0c\u4f7f\u7528\u6709\u6548\u7684Google\u5e7f\u544a Google\u5e7f\u544a\u5982\u4f55\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u9500\u91cf \u200b\u5f71\u54cdGoogle\u5e7f\u544a\u6548\u679c\u76843\u4e2a\u5173\u952e\u56e0\u7d20 \u6b63\u786e\u7684\u5173\u952e\u8bcd (Keywords) \u5efa\u7acb[\u8f6c\u6362\u4f18\u5316] (conversion optimize)\u7f51\u7ad9\u6216\u767b\u9646\u9875\u9762 \u6b63\u786e\u7684\u5e7f\u544a\u4fe1\u606f(\u6587\u6848) \u200b \u7b2c2\u7ae0\uff1a\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd (Keywords) \u6b63\u786e\u7684Keyword\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\uff0c\u589e\u52a0\u9500\u552e\u989d 4\u4e2a\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u83b7\u5f97\u4f60\u7684\u7406\u60f3\u5173\u952e\u5b57 \u200b \u7b2c3\u7ae0\uff1a\u5982\u4f55\u521b\u5efa\u4f60\u7684\u767b\u9646\u9875\u9762\uff0c\u4ee5\u4ece\u5e7f\u544a\u5e26\u6765\u66f4\u591a\u7684\u6536\u5165 \u4ec0\u4e48\u662f\u767b\u5f55\u9875\u9762(Landing Page)? \u5e94\u8be5\u5728\u5e7f\u544a\u4e2d\u4f7f\u7528\u767b\u9646\u9875\u800c\u4e0d\u662f\u7f51\u7ad9\u5417? \u7f51\u7ad9\/\u767b\u5f55\u9875\u7684\u7c7b\u578b \u4f18\u5316\u767b\u9646\u9875\u9762\u7684\u91cd\u8981\u6027 5\u4e2a\u57fa\u672c\u7684\u8c03\u6574\u6765\u4f18\u5316\u4f60\u7684\u7f51\u7ad9\uff0c\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u9500\u552e \u200b \u7b2c4\u7ae0\uff1a\u5982\u4f55\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a Google\u5e7f\u544a\u7684\u771f\u76f8 Google\u5e7f\u544a\u7684\u6982\u8ff0 \u200b\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a \u8bbe\u7f6e Campaign, Ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165(\u9002\u7528\u4e8e\u975eIT\u7528\u6237)<\/title>\n<link rel=\"canonical\" href=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165(\u9002\u7528\u4e8e\u975eIT\u7528\u6237)\" \/>\n<meta property=\"og:description\" content=\"[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165 (\u9002\u7528\u4e8e\u975eIT\u7528\u6237) \u8fd9\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u6307\u5357\uff0c\u6765\u5e2e\u52a9\u4f60\u8fc5\u901f\u5efa\u7acb\u4f60\u7684Google\u5e7f\u544a\uff0c\u5e76\u4e0d\u6d89\u53ca\u592a\u591a\u7684\u6280\u672f\u6280\u80fd\u3002 \u662f\u7684\uff0cGoogle\u5e7f\u544a\u662f\u5f88\u6709\u6548\u7684\uff0c\u4f46\u4e00\u822c\u6765\u8bf4\u4e0d\u662f\u5f88\u7b80\u5355\u3002\u4f46\u662f\u4f60\u4e0d\u9700\u8981\u77e5\u9053\u6240\u6709\u7684\u4e8b\u60c5\uff0c\u53bb\u5efa\u7acb\u4f60\u7684\u7b2c\u4e00\u4e2aGoogle\u5e7f\u544a\u3002 \u6211\u4eec\u603b\u7ed3\u548c\u53ea\u5206\u4eab\u5fc5\u8981\u7684\u6b65\u9aa4\uff0c\u4ee5\u5e2e\u52a9\u4f60\u5feb\u901f\u5b66\u4e60\u548c\u638c\u63e1Google\u5e7f\u544a\u3002 Google\u5e7f\u544a\u5982\u4f55\u5e2e\u52a9\u4f60 \u4f60\u5c06\u83b7\u5f97\u6696\/\u70ed\u7684\u6f5c\u5728\u5ba2\u6237(Leads)\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u66f4\u5bb9\u6613\u548c\u66f4\u5feb\u5730\u8fbe\u5230\u9500\u552e\u76ee\u6807\u3002 \u4f60\u4e0d\u9700\u8981\u6bcf\u5929\u6216\u6bcf\u5468\u90fd\u53d1\u5e03\u65b0\u7684\u5e7f\u544a\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u4ee5\u6709\u66f4\u591a\u7684\u65f6\u95f4\uff0c\u6765\u7ba1\u7406\u4f60\u7684\u4e1a\u52a1\u6216\u5728\u5bb6\u4f11\u606f\u3002Google\u5e7f\u544a\u53ef\u4ee5\u8fd0\u4f5c\u597d\u591a\u5e74\uff0c\u65e0\u9700\u592a\u591a\u7ef4\u62a4\u3002 \u4f60\u4e0d\u9700\u8981\u7ede\u5c3d\u8111\u6c41\u4e3a\u4f60\u7684\u5e7f\u544a\u5bfb\u627e\u56fe\u50cf\u3002Google\u5e7f\u544a\u662f\u57fa\u4e8e\u5173\u952e\u8bcd(Keyword)\u7684\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u66f4\u5c11\u7684\u5de5\u4f5c\uff0c\u6765\u8bbe\u7f6e\u548c\u6d4b\u8bd5\u4f60\u7684\u5e7f\u544a\u3002 \u4f60\u53ef\u4ee5\u968f\u65f6\u5f00\u59cb\u6216\u6682\u505c\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u800c\u4e0d\u5f71\u54cd\u5e7f\u544a\u7684\u8868\u73b0\u3002 \u5f53\u6709\u4eba\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u65f6\uff0c\u4f60\u624d\u652f\u4ed8\u5e7f\u544a\u8d39\u7528\uff0c\u800c\u4e0d\u662f\u901a\u8fc7\u5e7f\u544a\u66dd\u5149\u4ed8\u8d39(Cost Per Million Impression)\u3002\u8fd9\u610f\u5473\u7740\u4f60\u53ea\u652f\u4ed8\u4f60\u6240\u5f97\u5230\u7684\u6d41\u91cf(Traffic)\u3002 \u6848\u4f8b\u5206\u6790:\u5b9a\u5236\u5bb6\u5177\u4e1a\u52a1 \u6bcf\u5929\u82b1\u8d39RM8\u6765\u83b7\u5f9726\u4f4d\u6f5c\u5728\u5ba2\u6237(Leads)\uff0c\u5e73\u5747\u9500\u552e\u989d\u4eceRM10000\u8d77\u3002 Google\u5e7f\u544a\u6d3b\u52a8\u53ea\u9700\u5efa\u7acb\u4e00\u6b21\uff0c\u5e76\u8fd0\u884c\u591a\u5e74\uff0c\u65e0\u9700\u592a\u591a\u7684\u7ef4\u62a4\u3002\u4e0d\u9700\u8981\u6bcf\u4e2a\u661f\u671f\u8bbe\u7f6e\u548c\u6d4b\u8bd5\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u3002 Adam Yong 10\u5e74Search Marketing\u7ecf\u9a8c \u672c\u6307\u5357\u603b\u7ed3\u4e86\u6211\u5728Google\u4e2d\u5c0f\u4f01\u4e1a\u5e7f\u544a\u65b9\u9762\u76845\u5e74\u7ecf\u9a8c\uff0c\u8fd9\u4e3a\u4f60\u8282\u7701\u4e86\u5927\u91cf\u7684\u65f6\u95f4\uff0c\u5728\u7f51\u4e0a\u5bfb\u627e\u5b66\u4e60\u8d44\u6599\u3002 \u200b \u7b2c1\u7ae0: \u5982\u4f55\u5728\u4f60\u7684\u4f01\u4e1a\u4e0a\uff0c\u4f7f\u7528\u6709\u6548\u7684Google\u5e7f\u544a Google\u5e7f\u544a\u5982\u4f55\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u9500\u91cf \u200b\u5f71\u54cdGoogle\u5e7f\u544a\u6548\u679c\u76843\u4e2a\u5173\u952e\u56e0\u7d20 \u6b63\u786e\u7684\u5173\u952e\u8bcd (Keywords) \u5efa\u7acb[\u8f6c\u6362\u4f18\u5316] (conversion optimize)\u7f51\u7ad9\u6216\u767b\u9646\u9875\u9762 \u6b63\u786e\u7684\u5e7f\u544a\u4fe1\u606f(\u6587\u6848) \u200b \u7b2c2\u7ae0\uff1a\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd (Keywords) 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\u200b\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a \u8bbe\u7f6e Campaign, Ad [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"SME Fastlane\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SME-Fastlane-103401044654595\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-07T02:50:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/04\/best-ads-zh.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/smefastlane.com\/my\/#organization\",\"name\":\"SME 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