{"id":486,"date":"2020-03-28T21:05:18","date_gmt":"2020-03-28T13:05:18","guid":{"rendered":"https:\/\/smefastlane.com\/my\/?page_id=486"},"modified":"2020-04-07T09:20:28","modified_gmt":"2020-04-07T01:20:28","slug":"keyword-analysis","status":"publish","type":"page","link":"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/","title":{"rendered":"Lesson 2: How To Find The Right Google Ads Keywords For Local Businesses"},"content":{"rendered":"<p>[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165<\/p>\n<h1><strong><span style=\"color: #ff0000;\">\u7b2c2\u7ae0\uff1a<\/span>\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd (Keywords)<\/strong><\/h1>\n<p><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/course-2-keyword-analysis.jpg\" alt=\"\" width=\"450\" height=\"300\" data-id=\"479\" \/><\/p>\n<p>\u6b63\u5982\u4f60\u53ef\u80fd\u77e5\u9053\u7684\uff0c\u5173\u952e\u5b57\u662f\u9a71\u52a8\u4f60\u7684\u7f51\u7ad9\u6216\u767b\u9646\u9875\u7684\u4eba\u7684\u4e3b\u8981\u5143\u7d20\u4e4b\u4e00\u3002Google\u6839\u636e\u7528\u6237\u641c\u7d22\u7684\u5173\u952e\u5b57\uff0c\u663e\u793a\u7ed3\u679c\u3002<\/p>\n<h2>\u6b63\u786e\u7684Keyword\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\uff0c\u589e\u52a0\u9500\u552e\u989d<\/h2>\n<p><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/whats-are-your-keywords.jpg\" alt=\"\" width=\"600\" height=\"422\" data-id=\"628\" \/><\/p>\n<p>\u5982\u679c\u4f60\u7528\u4e86\u9519\u8bef\u7684Keyword\u6765\u5b9a\u4f4d\u4f60\u7684\u8bbf\u5ba2\uff0c\u4f60\u53ef\u80fd\u4f1a\u6536\u5230\u5f88\u591a\u8bbf\u5ba2\uff0c\u4f46\u5374\u6ca1\u6709\u4efb\u4f55\u9500\u552e\u6216\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u5c4b\u9876\u627f\u5305\u5546\u3002\u8bbe\u5b9a\u201cRoof\u201d \u5c4b\u9876\u7684\u5173\u952e\u5b57\u3002\u8fd9\u662f\u4e00\u4e2a\u5e7f\u6cdb\u7684\u5173\u952e\u5b57\uff0c\u53ef\u80fd\u4f1a\u5e26\u6765\u8bb8\u591a\u8bbf\u95ee\u8005\u3002\u641c\u7d22\u201cRoof Type\u201d\u6216\u201cHow to replace a roof\u201d\u7684\u8bbf\u95ee\u8005\u5c06\u5728Google\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u5e76\u8bbf\u95ee\u4f60\u7684\u9875\u9762\u3002<\/p>\n<p>\u8fd9\u4e9b\u7528\u6237\u53ea\u662f\u5728\u5bfb\u627e\u4fe1\u606f\uff0c\u53ef\u80fd\u4e0d\u4f1a\u5728\u4f60\u7684\u670d\u52a1\u4e0a\u82b1\u94b1\u3002<\/p>\n<p>\u5982\u679c\u4f60\u6709\u5f88\u591a\u8fd9\u79cd\u7c7b\u578b\u7684\u8bbf\u5ba2\uff0c\u4f60\u53ef\u80fd\u4f1a\u4ed8\u51fa\u5de8\u5927\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u4f46\u6ca1\u6709\u5f97\u5230\u4efb\u4f55\u9500\u552e\u3002\u6bcf\u7b14\u9500\u552e\u7684\u6210\u672c(\u8f6c\u6362\u6210\u672c)\u662f\u5982\u6b64\u4e4b\u9ad8\uff0c\u4ee5\u81f3\u4e8e\u4f60\u5728\u505a\u5e7f\u544a\u83b7\u5f97\u7684\u9500\u552e\u65f6\uff0c\u4e0d\u518d\u6709\u5229\u53ef\u56fe\u3002<\/p>\n<p><strong>\u6211\u786e\u4fe1\uff0c\u4f60\u4eec\u5e0c\u671b\u4ee5\u5c3d\u53ef\u80fd\u4f4e\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u83b7\u5f97\u9500\u552e<\/strong><\/p>\n<p><strong>\u6211\u4eec\u7ecf\u5e38\u9047\u5230\u7684\u4e00\u4e2a\u6700\u5177\u6311\u6218\u6027\u7684\u95ee\u9898\u3002\u3002\u3002\u662f\u5982\u4f55\u4e3a\u5e7f\u544a\u6d3b\u52a8\u8bbe\u8ba1\u51fa\u5408\u9002\u7684\u5173\u952e\u8bcd(Keyword)\u3002<\/strong><\/p>\n<p>\u9996\u5148\uff0c\u5927\u591a\u6570\u7684\u9a6c\u6765\u897f\u4e9a\u7528\u6237\u90fd\u662f\u7528\u82f1\u6587\u5728Google\u641c\u7d22\u3002\u6240\u4ee5\uff0c\u4f60\u5fc5\u987b\u7528\u82f1\u6587\u7684\u5173\u952e\u5b57 (Keyword)\u3002\u5982\u7528\u4e2d\u6587\u5b57\u7684\u8bdd\uff0c\u7528\u6237\u6d41\u91cf\u5c31\u5f88\u5c11<\/p>\n<h2>4\u4e2a\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u83b7\u5f97\u4f60\u7684\u7406\u60f3\u5173\u952e\u5b57<\/h2>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">#1 \u2013 \u201c\u4f60\u662f\u8c01?\u201d<\/h3>\n<p>\u662f\u7684\u3002\u7b80\u5355\u5730\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898:\u201c\u4f60\u662f\u8c01?\u201d<\/p>\n<p>\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u5c4b\u9876\u516c\u53f8\uff0c\u4f60\u53ef\u4ee5\u8fd9\u6837\u56de\u7b54:<\/p>\n<ul>\n<li>Roofing Company (\u76d6\u5c4b\u9876\u516c\u53f8)<\/li>\n<li>Roofer (\u76d6\u5c4b\u9876\u7684\u4eba)<\/li>\n<li>Roof Contractor (\u5c4b\u9876\u627f\u5305\u5546)<\/li>\n<li>Roofing Contractor (\u5c4b\u9876\u627f\u5305\u5546)<\/li>\n<li>Roofing Specialist (\u5c4b\u9876\u4e13\u5bb6)<\/li>\n<li>Roof leaking specialist (\u5c4b\u9876\u6f0f\u6c34\u4e13\u5bb6)<\/li>\n<\/ul>\n<p>\u8ba9\u6211\u4eec\u8bd5\u8bd5\u53e6\u4e00\u5bb6\u516c\u53f8\uff0c\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8?<\/p>\n<ul>\n<li>Event company (\u6d3b\u52a8\u516c\u53f8)<\/li>\n<li>Event management company (\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8)<\/li>\n<li>Event organizer (\u6d3b\u52a8\u7ec4\u7ec7\u8005)<\/li>\n<li>Event planner (\u6d3b\u52a8\u7b56\u5212\u4eba)<\/li>\n<li>Event coordinator (\u6d3b\u52a8\u534f\u8c03\u5458)<\/li>\n<li>Conference organizer (\u4f1a\u8bae\u7ec4\u7ec7\u8005)<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u7b80\u5355\u5730\u544a\u8bc9\u201c\u4f60\u662f\u8c01\u201d\uff0c\u4f60\u53ef\u4ee5\u5f97\u5230\u4e00\u4e2a\u4e0e\u4f60\u7684\u4e1a\u52a1\u9ad8\u5ea6\u76f8\u5173\u7684\u5173\u952e\u5b57\u5217\u8868\u3002<\/p>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">#2 \u2013\u201c\u4f60\u505a\u4ec0\u4e48\u6216\u5356\u4ec0\u4e48?\u201d<\/h3>\n<p>\u5c4b\u9876\u516c\u53f8:<\/p>\n<ul>\n<li>Roof repair (\u5c4b\u9876\u4fee\u7406)<\/li>\n<li>Roof leak repair (\u5c4b\u9876\u6f0f\u6c34\u7ef4\u4fee)<\/li>\n<li>Ceiling leak repair (\u5929\u82b1\u677f\u6f0f\u6c34\u7ef4\u4fee)<\/li>\n<li>Gutter repair (\u6392\u6c34\u6c9f\u4fee\u590d)<\/li>\n<li>Clean gutter (\u6e05\u6d01\u6392\u6c34\u6c9f)<\/li>\n<li>Roof installation (\u5c4b\u9876\u5b89\u88c5)<\/li>\n<li>Roof replacement (\u5c4b\u9876\u66ff\u6362)<\/li>\n<\/ul>\n<p>\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8:<\/p>\n<ul>\n<li>Event management (\u6d3b\u52a8\u7ba1\u7406)<\/li>\n<li>Company annual dinner (\u516c\u53f8\u5468\u5e74\u805a\u9910)<\/li>\n<li>Launch event (\u53d1\u5e03\u6d3b\u52a8)<\/li>\n<li>Corporate event management (\u4f01\u4e1a\u6d3b\u52a8\u7ba1\u7406)<\/li>\n<li>Organize trade show (\u4e3e\u529e\u8d38\u6613\u5c55\u89c8)<\/li>\n<li>Trade show management (\u5c55\u9500\u7ba1\u7406)<\/li>\n<li>Organize exhibition (\u7ec4\u7ec7\u5c55\u89c8)<\/li>\n<li>Exhibition management (\u5c55\u89c8\u7ba1\u7406)<\/li>\n<li>Sound system rental (\u97f3\u54cd\u7cfb\u7edf\u79df\u8d41)<\/li>\n<\/ul>\n<p>\u56de\u7b54\u4f60\u63d0\u4f9b\u7684\u670d\u52a1\u4e0e\u4ea7\u54c1\uff0c\u662f\u53e6\u4e00\u4e2a\u5feb\u901f\u751f\u6210\u6b63\u786e\u5173\u952e\u8bcd\u7684\u7b80\u5355\u65b9\u6cd5\u3002<\/p>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">#3 \u2013 \u201c\u5168\u65b9\u4f4d\u201d\u5173\u952e\u5b57 (Catch-All)<\/h3>\n<p>\u5b83\u662f\u901a\u7528\u7684\u5173\u952e\u5b57\uff0c\u5f80\u5f80\u662f1\u4e2a\u5b57\u6216\u6700\u591a2\u4e2a\u4e0e\u4f60\u7684\u4e1a\u52a1\u76f8\u5173\u7684\u5b57\u3002<\/p>\n<p>\u5c4b\u9876\u516c\u53f8:<\/p>\n<ul>\n<li>Roof (\u5c4b\u9876)<\/li>\n<li>Roofer (\u76d6\u5c4b\u9876\u7684\u4eba)<\/li>\n<li>Roofing (\u5c4b\u9762)<\/li>\n<li>Gutter (\u6392\u6c34\u6c9f)<\/li>\n<\/ul>\n<p>\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8:<\/p>\n<ul>\n<li>Organizer (\u7ec4\u7ec7\u8005)<\/li>\n<li>Company dinner (\u516c\u53f8\u665a\u5bb4)<\/li>\n<li>Team building (\u56e2\u961f\u5efa\u8bbe)<\/li>\n<li>Annual dinner (\u6536\u5de5\u9152)<\/li>\n<li>Sound system (\u97f3\u54cd\u7cfb\u7edf)<\/li>\n<\/ul>\n<p>\u5728\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u76f4\u63a5\u4f7f\u7528\u8fd9\u4e9b\u7c7b\u578b\u7684\u5173\u952e\u5b57\uff0c\u662f\u6709\u98ce\u9669\u7684\u3002\u8fd9\u662f\u5e7f\u6cdb\u7684\u5173\u952e\u5b57\uff0c\u5c06\u5e26\u6765\u5927\u91cf\u7684\u4e0d\u76f8\u5173\u7684\u8bbf\u5ba2\u5230\u4f60\u7684\u7f51\u7ad9\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5982\u679c\u4f60\u5c06\u5b83\u4e0e\u4f4d\u7f6e\u5173\u952e\u5b57\u4e00\u8d77\u4f7f\u7528(\u7a0d\u540e\u5c06\u5bf9\u6b64\u8fdb\u884c\u8be6\u7ec6\u4ecb\u7ecd)\uff0c\u5b83\u5c06\u4f1a\u53d8\u5f97\u66f4\u597d\u3002<\/p>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">#4 \u2013 \u4f4d\u7f6e\u5173\u952e\u8bcd<\/h3>\n<p>\u4f60\u5728\u54ea\u91cc\u4e3a\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1?<\/p>\n<p><strong>\u5409\u9686\u5761\uff0c\u516b\u8fbe\u5cad\u518d\u4e5f\uff0c\u69df\u57ce\uff0c\u65b0\u5c71\u6216\u6574\u4e2a\u9a6c\u6765\u897f\u4e9a\uff1f<\/strong><\/p>\n<p>\u4f60\u53ef\u4ee5\u5c06\u4f4d\u7f6e\u4e0e\u201c\u5168\u65b9\u4f4d\u201d\u7684\u5173\u952e\u5b57\u4e00\u8d77\u6dfb\u52a0\u3002<\/p>\n<p>\u5c4b\u9876\u516c\u53f8:<\/p>\n<ul>\n<li>Roof KL (\u5409\u9686\u5761\u5c4b\u9876)<\/li>\n<li>Roofer Petaling Jaya (\u516b\u8fbe\u5cad\u518d\u4e5f\u76d6\u5c4b\u9876)<\/li>\n<li>Roofing Penang (\u69df\u57ce\u5c4b\u9762)<\/li>\n<li>Gutter Kuala Lumpur (\u5409\u9686\u5761\u5730\u6c9f)<\/li>\n<\/ul>\n<p>\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8:<\/p>\n<ul>\n<li>Organizer Malaysia (\u9a6c\u6765\u897f\u4e9a\u7ec4\u7ec7\u8005)<\/li>\n<li>Company dinner KL (\u5409\u9686\u5761\u516c\u53f8\u665a\u5bb4)<\/li>\n<li>Team building Malaysia (\u9a6c\u6765\u897f\u4e9a\u56e2\u961f\u5efa\u8bbe)<\/li>\n<li>Annual dinner Penang (\u69df\u57ce\u6536\u5de5\u9152)<\/li>\n<li>Sound system JB (\u65b0\u5c71\u97f3\u54cd\u7cfb\u7edf)<\/li>\n<\/ul>\n<p>\u73b0\u5728\uff0c\u8fd9\u4e9b\u5173\u952e\u5b57\u66f4\u5177\u4f53\u4e86\uff0c\u80fd\u591f\u5e26\u6765\u66f4\u591a\u76f8\u5173\u7684\u8bbf\u5ba2\u5230\u4f60\u7684\u7f51\u7ad9\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u6dfb\u52a0\u901a\u7528\u7684\u4f4d\u7f6e\u5173\u952e\u5b57\uff0c\u5982\u201clocal\u201d(\u672c\u5730)\u548c\u201cnear me\u201d( \u6211\u9644\u8fd1\u7684) \u7684\u5173\u952e\u5b57\u3002<\/p>\n<p><strong>\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u4f7f\u7528\u624b\u673a\u641c\u7d22\u3002<\/strong><\/p>\n<p><strong>\u5728\u624b\u673a\u641c\u7d22\u4e2d\uff0c\u8c37\u6b4c\u7ecf\u5e38\u4f1a\u81ea\u52a8\u63a8\u8350\u201cnear me\u201d( \u6211\u9644\u8fd1\u7684)\u7684\u5173\u952e\u5b57\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u4eba\u4f7f\u7528\u624b\u673a\uff0c\u8fd9\u4e2a\u5173\u952e\u5b57\u4f1a\u5f97\u5230\u66f4\u591a\u5173\u6ce8\u4e0e\u6d41\u91cf\u3002<\/strong><\/p>\n<p>\u4f60\u53ef\u4ee5\u6dfb\u52a0\u66f4\u591a\u7684\u5173\u952e\u5b57\uff0c\u5982:<\/p>\n<ul>\n<li>Roofer near me (\u6211\u9644\u8fd1\u7684\u4fee\u5c4b\u9876)<\/li>\n<li>Local roofer (\u5f53\u5730\u76d6\u5c4b\u9876\u7684\u4eba)<\/li>\n<li>Roofing near me (\u6211\u9644\u8fd1\u7684\u5c4b\u9876)<\/li>\n<li>Event organizer near me (\u6211\u9644\u8fd1\u7684\u6d3b\u52a8\u7ec4\u7ec7\u8005)<\/li>\n<li>Sound system near me (\u6211\u9644\u8fd1\u7684\u97f3\u54cd\u7cfb\u7edf)<\/li>\n<li>Team building near me (\u6211\u9644\u8fd1\u7684\u56e2\u961f\u5efa\u7acb)<\/li>\n<\/ul>\n<p>\u6211\u4eec\u8fd8\u6709\u4e00\u4e9b\u5176\u4ed6\u7684\u65b9\u6cd5\uff0c\u6765\u83b7\u5f97\u5173\u952e\u5b57\u7684\u70b9\u5b50\u3002\u4f46\u662f\u4e0a\u8ff04\u79cd\u65b9\u6cd5\uff0c\u8db3\u4ee5\u8ba9\u672c\u5730\u4f01\u4e1a\u5f00\u59cb\u4f7f\u7528\u3002<\/p>\n<h2>\u67e5\u627e\u5173\u952e\u5b57\u7684\u641c\u7d22\u91cf (Search Volume)<\/h2>\n<p>\u63a5\u4e0b\u6765\uff0c\u4f60\u9700\u8981\u627e\u51fa\u6240\u9009\u5173\u952e\u8bcd\u7684\u6bcf\u6708\u641c\u7d22\u91cf\u3002\u8fd9\u6837\uff0c\u4f60\u53ef\u4ee5\u77e5\u9053\u6f5c\u5728\u7684\u8bbf\u5ba2\u6d41\u91cf\u3002<\/p>\n<p>\u6709\u8bb8\u591a\u5de5\u5177\u53ef\u4ee5\u68c0\u7d22\u5173\u952e\u5b57\u641c\u7d22\u91cf\u3002\u6211\u5efa\u8bae\u4f7f\u7528UberSuggest (<a style=\"outline: none;\" href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/neilpatel.com\/ubersuggest\/<\/a>)\u6765\u5feb\u901f\u67e5\u627e\u641c\u7d22\u91cf\u3002Keyword Planner\u662fGoogle\u5e7f\u544a\u53e6\u4e00\u4e2a\u6709\u7528\u7684\u5de5\u5177\u3002<\/p>\n<p>\u53ea\u9700\u8f93\u5165\u5173\u952e\u5b57\uff0c\u5e76\u9009\u62e9\u6b63\u786e\u7684\u4f4d\u7f6e\uff0c\u5c31\u53ef\u4ee5\u627e\u5230\u5982\u4e0b\u6240\u793a\u7684\u641c\u7d22\u91cf\u3002<\/p>\n<p><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ubersuggest.jpg\" alt=\"\" width=\"931\" height=\"480\" data-id=\"600\" \/><\/p>\n<p>\u4f8b 1, \u201croof leaking specialist\u201d:<\/p>\n<p><img loading=\"lazy\" title=\"ka-example6-roof-leaking-specialist\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example6-roof-leaking-specialist.jpg\" alt=\"\" width=\"936\" height=\"473\" data-id=\"601\" \/><\/p>\n<p>\u4f8b 2, \u201cplumber KL\u201d:<\/p>\n<p><img loading=\"lazy\" title=\"ka-example1-plumber-kl\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example1-plumber-kl.jpg\" alt=\"\" width=\"926\" height=\"442\" data-id=\"398\" \/><\/p>\n<p>\u4f8b 3, \u201caccounting software Malaysia\u201d:<\/p>\n<p><img loading=\"lazy\" title=\"ka-example2-accounting\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example2-accounting.jpg\" alt=\"\" width=\"935\" height=\"502\" data-id=\"399\" \/><\/p>\n<p>\u4f8b 4, \u201caircon service KL\u201d:<\/p>\n<p><img loading=\"lazy\" title=\"ka-example5-aircon-service\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example5-aircon-service.jpg\" alt=\"\" width=\"928\" height=\"465\" data-id=\"402\" \/><\/p>\n<h2>\u5173\u952e\u8981\u70b9<\/h2>\n<p>\u73b0\u5728\uff0c\u8f6e\u5230\u4f60\u4f7f\u7528\u4e0a\u9762\u7684\u7b80\u5355\u65b9\u6cd5\uff0c\u6765\u51c6\u5907\u4f60\u7684\u76ee\u6807\u5173\u952e\u5b57\u4e86\u3002<\/p>\n<p>\u4e00\u65e6\u5b8c\u6210\uff0c\u5c31\u8fdb\u5165\u4e0b\u4e00\u7ae0\u3002<\/p>\n<p><strong>\u7b2c3\u7ae0\uff1a\u5982\u4f55\u521b\u5efa\u4f60\u7684\u767b\u9646\u9875\u9762\uff0c\u4ee5\u4ece\u5e7f\u544a\u5e26\u6765\u66f4\u591a\u7684\u6536\u5165\uff1f<\/strong><\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/04\/ebook-cover.jpg\" alt=\"\" width=\"220\" height=\"308\" data-id=\"677\" \/><\/span><\/p>\n<p style=\"text-align: center;\" data-default=\"Enter your text here...\">Print Out For Reading?<\/p>\n<p style=\"text-align: center;\" data-default=\"Enter your text here...\">Download Ebook<\/p>\n<p style=\"text-align: center;\" data-default=\"Enter your text here...\">(28 Pages)<\/p>\n<p>Free Download<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165 \u7b2c2\u7ae0\uff1a\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd (Keywords) \u6b63\u5982\u4f60\u53ef\u80fd\u77e5\u9053\u7684\uff0c\u5173\u952e\u5b57\u662f\u9a71\u52a8\u4f60\u7684\u7f51\u7ad9\u6216\u767b\u9646\u9875\u7684\u4eba\u7684\u4e3b\u8981\u5143\u7d20\u4e4b\u4e00\u3002Google\u6839\u636e\u7528\u6237\u641c\u7d22\u7684\u5173\u952e\u5b57\uff0c\u663e\u793a\u7ed3\u679c\u3002 \u6b63\u786e\u7684Keyword\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\uff0c\u589e\u52a0\u9500\u552e\u989d \u5982\u679c\u4f60\u7528\u4e86\u9519\u8bef\u7684Keyword\u6765\u5b9a\u4f4d\u4f60\u7684\u8bbf\u5ba2\uff0c\u4f60\u53ef\u80fd\u4f1a\u6536\u5230\u5f88\u591a\u8bbf\u5ba2\uff0c\u4f46\u5374\u6ca1\u6709\u4efb\u4f55\u9500\u552e\u6216\u6f5c\u5728\u5ba2\u6237\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u5c4b\u9876\u627f\u5305\u5546\u3002\u8bbe\u5b9a\u201cRoof\u201d \u5c4b\u9876\u7684\u5173\u952e\u5b57\u3002\u8fd9\u662f\u4e00\u4e2a\u5e7f\u6cdb\u7684\u5173\u952e\u5b57\uff0c\u53ef\u80fd\u4f1a\u5e26\u6765\u8bb8\u591a\u8bbf\u95ee\u8005\u3002\u641c\u7d22\u201cRoof Type\u201d\u6216\u201cHow to replace a roof\u201d\u7684\u8bbf\u95ee\u8005\u5c06\u5728Google\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u5e76\u8bbf\u95ee\u4f60\u7684\u9875\u9762\u3002 \u8fd9\u4e9b\u7528\u6237\u53ea\u662f\u5728\u5bfb\u627e\u4fe1\u606f\uff0c\u53ef\u80fd\u4e0d\u4f1a\u5728\u4f60\u7684\u670d\u52a1\u4e0a\u82b1\u94b1\u3002 \u5982\u679c\u4f60\u6709\u5f88\u591a\u8fd9\u79cd\u7c7b\u578b\u7684\u8bbf\u5ba2\uff0c\u4f60\u53ef\u80fd\u4f1a\u4ed8\u51fa\u5de8\u5927\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u4f46\u6ca1\u6709\u5f97\u5230\u4efb\u4f55\u9500\u552e\u3002\u6bcf\u7b14\u9500\u552e\u7684\u6210\u672c(\u8f6c\u6362\u6210\u672c)\u662f\u5982\u6b64\u4e4b\u9ad8\uff0c\u4ee5\u81f3\u4e8e\u4f60\u5728\u505a\u5e7f\u544a\u83b7\u5f97\u7684\u9500\u552e\u65f6\uff0c\u4e0d\u518d\u6709\u5229\u53ef\u56fe\u3002 \u6211\u786e\u4fe1\uff0c\u4f60\u4eec\u5e0c\u671b\u4ee5\u5c3d\u53ef\u80fd\u4f4e\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u83b7\u5f97\u9500\u552e \u6211\u4eec\u7ecf\u5e38\u9047\u5230\u7684\u4e00\u4e2a\u6700\u5177\u6311\u6218\u6027\u7684\u95ee\u9898\u3002\u3002\u3002\u662f\u5982\u4f55\u4e3a\u5e7f\u544a\u6d3b\u52a8\u8bbe\u8ba1\u51fa\u5408\u9002\u7684\u5173\u952e\u8bcd(Keyword)\u3002 \u9996\u5148\uff0c\u5927\u591a\u6570\u7684\u9a6c\u6765\u897f\u4e9a\u7528\u6237\u90fd\u662f\u7528\u82f1\u6587\u5728Google\u641c\u7d22\u3002\u6240\u4ee5\uff0c\u4f60\u5fc5\u987b\u7528\u82f1\u6587\u7684\u5173\u952e\u5b57 (Keyword)\u3002\u5982\u7528\u4e2d\u6587\u5b57\u7684\u8bdd\uff0c\u7528\u6237\u6d41\u91cf\u5c31\u5f88\u5c11 4\u4e2a\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u83b7\u5f97\u4f60\u7684\u7406\u60f3\u5173\u952e\u5b57 #1 \u2013 \u201c\u4f60\u662f\u8c01?\u201d \u662f\u7684\u3002\u7b80\u5355\u5730\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898:\u201c\u4f60\u662f\u8c01?\u201d \u5982\u679c\u4f60\u662f\u4e00\u5bb6\u5c4b\u9876\u516c\u53f8\uff0c\u4f60\u53ef\u4ee5\u8fd9\u6837\u56de\u7b54: Roofing Company (\u76d6\u5c4b\u9876\u516c\u53f8) Roofer (\u76d6\u5c4b\u9876\u7684\u4eba) Roof Contractor (\u5c4b\u9876\u627f\u5305\u5546) Roofing Contractor (\u5c4b\u9876\u627f\u5305\u5546) Roofing Specialist (\u5c4b\u9876\u4e13\u5bb6) Roof leaking specialist (\u5c4b\u9876\u6f0f\u6c34\u4e13\u5bb6) \u8ba9\u6211\u4eec\u8bd5\u8bd5\u53e6\u4e00\u5bb6\u516c\u53f8\uff0c\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8? Event company (\u6d3b\u52a8\u516c\u53f8) Event management company (\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8) Event organizer (\u6d3b\u52a8\u7ec4\u7ec7\u8005) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7b2c2\u7ae0\uff1a\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd - [Google\u5e7f\u544a\u6307\u5357]<\/title>\n<link rel=\"canonical\" href=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7b2c2\u7ae0\uff1a\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd - [Google\u5e7f\u544a\u6307\u5357]\" \/>\n<meta property=\"og:description\" content=\"[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165 \u7b2c2\u7ae0\uff1a\u672c\u5730\u4f01\u4e1a\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684Google\u5e7f\u544a\u5173\u952e\u8bcd (Keywords) \u6b63\u5982\u4f60\u53ef\u80fd\u77e5\u9053\u7684\uff0c\u5173\u952e\u5b57\u662f\u9a71\u52a8\u4f60\u7684\u7f51\u7ad9\u6216\u767b\u9646\u9875\u7684\u4eba\u7684\u4e3b\u8981\u5143\u7d20\u4e4b\u4e00\u3002Google\u6839\u636e\u7528\u6237\u641c\u7d22\u7684\u5173\u952e\u5b57\uff0c\u663e\u793a\u7ed3\u679c\u3002 \u6b63\u786e\u7684Keyword\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\uff0c\u589e\u52a0\u9500\u552e\u989d \u5982\u679c\u4f60\u7528\u4e86\u9519\u8bef\u7684Keyword\u6765\u5b9a\u4f4d\u4f60\u7684\u8bbf\u5ba2\uff0c\u4f60\u53ef\u80fd\u4f1a\u6536\u5230\u5f88\u591a\u8bbf\u5ba2\uff0c\u4f46\u5374\u6ca1\u6709\u4efb\u4f55\u9500\u552e\u6216\u6f5c\u5728\u5ba2\u6237\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u5c4b\u9876\u627f\u5305\u5546\u3002\u8bbe\u5b9a\u201cRoof\u201d \u5c4b\u9876\u7684\u5173\u952e\u5b57\u3002\u8fd9\u662f\u4e00\u4e2a\u5e7f\u6cdb\u7684\u5173\u952e\u5b57\uff0c\u53ef\u80fd\u4f1a\u5e26\u6765\u8bb8\u591a\u8bbf\u95ee\u8005\u3002\u641c\u7d22\u201cRoof Type\u201d\u6216\u201cHow to replace a roof\u201d\u7684\u8bbf\u95ee\u8005\u5c06\u5728Google\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u5e76\u8bbf\u95ee\u4f60\u7684\u9875\u9762\u3002 \u8fd9\u4e9b\u7528\u6237\u53ea\u662f\u5728\u5bfb\u627e\u4fe1\u606f\uff0c\u53ef\u80fd\u4e0d\u4f1a\u5728\u4f60\u7684\u670d\u52a1\u4e0a\u82b1\u94b1\u3002 \u5982\u679c\u4f60\u6709\u5f88\u591a\u8fd9\u79cd\u7c7b\u578b\u7684\u8bbf\u5ba2\uff0c\u4f60\u53ef\u80fd\u4f1a\u4ed8\u51fa\u5de8\u5927\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u4f46\u6ca1\u6709\u5f97\u5230\u4efb\u4f55\u9500\u552e\u3002\u6bcf\u7b14\u9500\u552e\u7684\u6210\u672c(\u8f6c\u6362\u6210\u672c)\u662f\u5982\u6b64\u4e4b\u9ad8\uff0c\u4ee5\u81f3\u4e8e\u4f60\u5728\u505a\u5e7f\u544a\u83b7\u5f97\u7684\u9500\u552e\u65f6\uff0c\u4e0d\u518d\u6709\u5229\u53ef\u56fe\u3002 \u6211\u786e\u4fe1\uff0c\u4f60\u4eec\u5e0c\u671b\u4ee5\u5c3d\u53ef\u80fd\u4f4e\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u83b7\u5f97\u9500\u552e \u6211\u4eec\u7ecf\u5e38\u9047\u5230\u7684\u4e00\u4e2a\u6700\u5177\u6311\u6218\u6027\u7684\u95ee\u9898\u3002\u3002\u3002\u662f\u5982\u4f55\u4e3a\u5e7f\u544a\u6d3b\u52a8\u8bbe\u8ba1\u51fa\u5408\u9002\u7684\u5173\u952e\u8bcd(Keyword)\u3002 \u9996\u5148\uff0c\u5927\u591a\u6570\u7684\u9a6c\u6765\u897f\u4e9a\u7528\u6237\u90fd\u662f\u7528\u82f1\u6587\u5728Google\u641c\u7d22\u3002\u6240\u4ee5\uff0c\u4f60\u5fc5\u987b\u7528\u82f1\u6587\u7684\u5173\u952e\u5b57 (Keyword)\u3002\u5982\u7528\u4e2d\u6587\u5b57\u7684\u8bdd\uff0c\u7528\u6237\u6d41\u91cf\u5c31\u5f88\u5c11 4\u4e2a\u7b80\u5355\u7684\u65b9\u6cd5\u6765\u83b7\u5f97\u4f60\u7684\u7406\u60f3\u5173\u952e\u5b57 #1 \u2013 \u201c\u4f60\u662f\u8c01?\u201d \u662f\u7684\u3002\u7b80\u5355\u5730\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898:\u201c\u4f60\u662f\u8c01?\u201d \u5982\u679c\u4f60\u662f\u4e00\u5bb6\u5c4b\u9876\u516c\u53f8\uff0c\u4f60\u53ef\u4ee5\u8fd9\u6837\u56de\u7b54: Roofing Company (\u76d6\u5c4b\u9876\u516c\u53f8) Roofer (\u76d6\u5c4b\u9876\u7684\u4eba) Roof Contractor (\u5c4b\u9876\u627f\u5305\u5546) Roofing Contractor (\u5c4b\u9876\u627f\u5305\u5546) Roofing Specialist (\u5c4b\u9876\u4e13\u5bb6) Roof leaking specialist (\u5c4b\u9876\u6f0f\u6c34\u4e13\u5bb6) \u8ba9\u6211\u4eec\u8bd5\u8bd5\u53e6\u4e00\u5bb6\u516c\u53f8\uff0c\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8? Event company (\u6d3b\u52a8\u516c\u53f8) Event management company (\u6d3b\u52a8\u7ba1\u7406\u516c\u53f8) Event organizer (\u6d3b\u52a8\u7ec4\u7ec7\u8005) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"SME Fastlane\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SME-Fastlane-103401044654595\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-07T01:20:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/course-2-keyword-analysis.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/smefastlane.com\/my\/#organization\",\"name\":\"SME Fastlane\",\"url\":\"https:\/\/smefastlane.com\/my\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SME-Fastlane-103401044654595\/\",\"https:\/\/www.youtube.com\/channel\/UCIRupK4wInV4YuXscLD31yg\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/smefastlane.com\/my\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/sme-fastlane-box-source.png\",\"width\":350,\"height\":350,\"caption\":\"SME Fastlane\"},\"image\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smefastlane.com\/my\/#website\",\"url\":\"https:\/\/smefastlane.com\/my\/\",\"name\":\"SME Fastlane\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/smefastlane.com\/my\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/course-2-keyword-analysis.jpg\",\"width\":450,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/#webpage\",\"url\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/\",\"name\":\"\\u7b2c2\\u7ae0\\uff1a\\u672c\\u5730\\u4f01\\u4e1a\\u5982\\u4f55\\u627e\\u5230\\u6b63\\u786e\\u7684Google\\u5e7f\\u544a\\u5173\\u952e\\u8bcd - [Google\\u5e7f\\u544a\\u6307\\u5357]\",\"isPartOf\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/#primaryimage\"},\"datePublished\":\"2020-03-28T13:05:18+00:00\",\"dateModified\":\"2020-04-07T01:20:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smefastlane.com\/my\/\",\"url\":\"https:\/\/smefastlane.com\/my\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/\",\"url\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/\",\"name\":\"[Ultimate Guide] Google Ads For Non-IT Business Owner\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/\",\"url\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/keyword-analysis\/\",\"name\":\"Lesson 2: How To Find The Right Google Ads Keywords For Local Businesses\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/pages\/486"}],"collection":[{"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":23,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/pages\/486\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/pages\/486\/revisions\/727"}],"up":[{"embeddable":true,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/pages\/461"}],"wp:attachment":[{"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/media?parent=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}