{"id":500,"date":"2020-03-28T21:50:23","date_gmt":"2020-03-28T13:50:23","guid":{"rendered":"https:\/\/smefastlane.com\/my\/?page_id=500"},"modified":"2020-04-10T17:04:24","modified_gmt":"2020-04-10T09:04:24","slug":"setup-campaign","status":"publish","type":"page","link":"https:\/\/smefastlane.com\/my\/google-ads-guide\/setup-campaign\/","title":{"rendered":"Lesson 4: How to Setup Google Ads Campaign for Local Businesses"},"content":{"rendered":"

[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165<\/p>\n

\u7b2c4\u7ae0\uff1a<\/span>\u5982\u4f55\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a<\/strong><\/h1>\n

\"\"<\/span><\/p>\n

\u8bb8\u591a\u4eba\u9519\u8bef\u5730\u8ba4\u4e3a\uff0c\u5efa\u7acb\u4e00\u4e2aGoogle\u5e7f\u544a\u6d3b\u52a8\uff0c\u9700\u8981\u5f88\u9ad8\u7684\u6280\u672f\u6280\u80fd\u3002<\/strong><\/p>\n

\"\"<\/span><\/p>\n

\u8fd9\u6839\u672c\u4e0d\u662f\u6b63\u786e\u7684\u3002\u662f\u7684\u3002Google\u6d3b\u52a8\u53ef\u4ee5\u6df1\u5165\u548c\u6709\u8bb8\u591a\u5148\u8fdb\u7684\u529f\u80fd\uff0c\u8fd9\u53ef\u80fd\u9700\u8981\u66f4\u591a\u7684\u6280\u80fd\u6765\u8bbe\u7f6e\u3002<\/p>\n

\u4f46\u8981\u4e3a\u672c\u5730\u4f01\u4e1a\uff0c\u5efa\u7acb\u4e00\u4e2a\u57fa\u672c\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u53ea\u8981\u4f60\u9075\u5faa\u6b63\u786e\u7684\u6b65\u9aa4\uff0cNon-IT\u7528\u6237\u662f\u53ef\u4ee5\u505a\u5230\u7684<\/p>\n

Google\u5e7f\u544a\u7684\u771f\u76f8<\/h2>\n

\u9996\u5148\uff0c\u4f60\u53ef\u80fd\u4f1a\u4e0d\u77e5\u6240\u63aa\uff0c\u5c24\u5176\u662f\u5f53\u4f60\u5728\u6bd4\u8f83Facebook\u4e0a\u7684\u5e7f\u544a\u65f6\u3002\u6700\u7ec8\uff0c\u4e00\u65e6\u4f60\u5f00\u59cb\uff0c\u4f60\u4f1a\u53d1\u73b0\u5b83\u66f4\u5bb9\u6613\u4f7f\u7528\u3002<\/p>\n

\u4e00\u4e2a\u5feb\u901f\u7684\u63d0\u793a\u3002<\/p>\n

Google\u5e7f\u544a\u6d3b\u52a8\uff0c\u53ef\u4ee5\u5728\u4e0d\u9700\u8981\u592a\u591a\u7ef4\u62a4\u7684\u60c5\u51b5\u4e0b\uff0c\u6301\u7eed\u591a\u5e74\u3002\u4f60\u53ef\u80fd\u591a\u82b1\u4e00\u70b9\u65f6\u95f4\u3002\u6765\u8bbe\u7f6e\u4e00\u4e2a\u5e7f\u544a\u3002\u4f46\u4e00\u65e6\u6295\u5165\u4f7f\u7528\uff0c\u5b83\u5c31\u4f1a\u81ea\u52a8\u8fd0\u884c\u3002\u5982\u679c\u5728Facebook\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u6301\u7eed\u7684\u8bbe\u7f6e\u65b0\u7684\u5e7f\u544a\u3002<\/p>\n

\u8ba9\u6211\u4eec\u6f84\u6e05\u4e00\u4e0b\uff0cGoogle\u5e7f\u544a\u4f1a\u6839\u636e\u5e7f\u544a\u70b9\u51fb\u6536\u8d39\u3002\u800c\u4e0d\u662f\u50cfFacebook\u5e7f\u544a\u90a3\u6837\uff0c\u6309\u66dd\u5149\u6b21\u6570\u6536\u8d39\u3002\u5f53\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u65f6\uff0c\u624d\u5411\u4f60\u6536\u53d6\u8d39\u7528\u3002<\/p>\n

\u5728\u6211\u4eec\u6df1\u5165\u7814\u7a76\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u6765\u4e86\u89e3\u4e00\u4e9b\u5728Google\u5e7f\u544a\u4e2d\u7ecf\u5e38\u4f7f\u7528\u7684\u672f\u8bed\u6216\u5ea6\u91cf:<\/p>\n

    \n
  • Clicks (\u70b9\u51fb)<\/strong> – \u70b9\u51fb\u5e7f\u544a\u7684\u8bbf\u5ba2\u6570\u91cf<\/li>\n
  • Impressions (\u66dd\u5149)<\/strong> \u2013 \u4f60\u7684\u5e7f\u544a\u5728\u641c\u7d22\u8005\u9762\u524d\u7684\u66dd\u5149\u6b21\u6570<\/li>\n
  • CTR % (Click-Through-Rate, \u70b9\u51fb\u7387)<\/strong> \u2013 \u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u767e\u5206\u6bd4\u4e0e\u66dd\u5149\u6b21\u6570<\/li>\n
  • CPC (Cost per click, \u6bcf\u6b21\u70b9\u51fb\u8d39\u7528) <\/strong>\u2013 \u6bcf\u4e00\u4e2a\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u8d39\u7528<\/li>\n
  • CPC (\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528) <\/strong>\u2013 \u6bcf\u4e00\u4e2a\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u8d39\u7528<\/li>\n
  • Avg. CPC (\u5e73\u5747CPC)<\/strong> \u2013 \u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528<\/li>\n
  • Cost (\u6210\u672c)<\/strong> \u2013 \u603b\u5e7f\u544a\u8d39\u7528<\/li>\n
  • Conversion (\u8f6c\u6362) <\/strong>\u2013 \u4f60\u7684\u8bbf\u5ba2\u6240\u91c7\u53d6\u7684\u201c\u884c\u52a8\u201d(Call-to-Action-CTA)\u6b21\u6570\u3002\u8fd9\u4e9bCTA\u53ef\u4ee5\u662f\u4e00\u4e2a\u7535\u8bdd\u3001WhatsApp\u6d88\u606f\u3001\u63d0\u4ea4\u8868\u5355\u3001\u9884\u8ba2\u6216\u8d2d\u4e70\u3002<\/li>\n
  • Cost\/Conv. (\u6210\u672c\/\u8f6c\u6362)<\/strong> \u2013 \u83b7\u5f97\u9500\u552e\u7684\u5e73\u5747\u6210\u672c\u3002<\/li>\n<\/ul>\n

    \u6709\u66f4\u591a\u7684\u5176\u4ed6\u6307\u6807\uff0c\u4f46\u4ee5\u4e0a\u8db3\u4ee5\u8fd0\u884c\u4f60\u7684\u5e7f\u544a\u3002<\/p>\n

    Google\u5e7f\u544a\u7684\u6982\u8ff0<\/h2>\n

    \u9996\u5148\uff0c\u4f60\u9700\u8981\u4e00\u4e2aGoogle\u5e10\u6237(abc@gmail.com)\u6765\u5f00\u59cb\u3002<\/p>\n

    Google\u5e10\u6237\u5c06\u7528\u4e8e\u767b\u5f55Google\u5e7f\u544a\uff0c\u8fd9\u5c06\u5f15\u5bfc\u4f60\u521b\u5efa\u4f60\u7684\u7b2c\u4e00\u4e2a\u201cGoogle\u5e7f\u544a\u5e10\u6237\u201d\u3002<\/p>\n

    \u6bcf\u4e2aGoogle\u5e10\u6237(abc@gmail.com)\u53ef\u4ee5\u521b\u5efa\u591a\u4e2aGoogle\u5e7f\u544a\u5e10\u6237\uff0c\u53ef\u7528\u4e8e\u4e0d\u540c\u7684\u4e1a\u52a1\u3002<\/p>\n

    \u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u4e00\u4e2aGoogle\u5e7f\u544a\u5e10\u6237\u5e94\u8be5\u53ea\u7528\u4e8e\u4e00\u5bb6\u516c\u53f8\u3002<\/p>\n

    \u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u8fdb\u5165Google\u5e7f\u544a\u8d26\u6237\u3002<\/p>\n

    Google\u5e7f\u544a\u5e10\u6237\u75313\u4e2a\u4e3b\u8981\u7ec4\u6210\u90e8\u5206:Campaign\uff0cAd Group\uff0cAd\u548cExtension\u3002<\/p>\n

    \"\"<\/span><\/p>\n

      \n
    • Campaign <\/strong>– \u6307\u51fa\u5e7f\u544a\u6d3b\u52a8\u7684\u76ee\u6807\uff0c\u5982\u9500\u552e\uff0c\u7f51\u7ad9\u6d41\u91cf\uff0c\u8d2d\u7269\u5e7f\u544a\uff0c\u5c55\u793a\u7f51\u7edc(Display Network)\u3002<\/li>\n
    • Ad Groups <\/strong>\u2013 \u7528\u62db\u6807\u5173\u952e\u5b57\u53bb\u8bbe\u7f6e\u60f3\u8981\u7684\u8bbf\u5ba2\u3002<\/li>\n
    • Ads & extensions<\/strong> \u2013 \u7528\u6587\u6848\u683c\u5f0f\uff0c\u5c55\u793a\u4ea7\u54c1\u4e0e\u670d\u52a1\u8baf\u606f\u3002<\/li>\n<\/ul>\n

      \u8fd9\u91cc\uff0c\u4e0d\u540c\u7c7b\u578b\u7684\u6d3b\u52a8\u548c\u76ee\u6807\uff0c\u53ef\u80fd\u9700\u8981\u4e0d\u540c\u7684\u8bbe\u7f6e\u3002<\/p>\n

      \"\"<\/span><\/p>\n

      \u5bf9\u4e8e\u672c\u5730\u4f01\u4e1a\uff0c\u6211\u4eec\u5c06\u4e13\u6ce8\u4e8eGoogle\u641c\u7d22(\u7f51\u7ad9\u6d41\u91cf-Website Traffic) Campaign\u3002<\/p>\n

      \u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a<\/h2>\n

      \u58f0\u660e\uff1aGoogle\u5e7f\u544a\u4e2d\u6709\u8bb8\u591a\u8bbe\u7f6e\u548c\u914d\u7f6e\u3002\u6211\u4eec\u5c06\u53ea\u9488\u5bf9\u672c\u5730\u516c\u53f8\uff0c\u8fdb\u884c\u5fc5\u8981\u7684\u8bbe\u7f6e\uff0c\u4ee5\u4fbf\u4f60\u53ef\u4ee5\u5728\u6700\u77ed\u7684\u65f6\u95f4\u5185\uff0c\u5e2e\u4f60\u6295\u653eGoogle\u5e7f\u544a\u3002<\/p>\n

      \u89c2\u770b\u6b64\u89c6\u9891\uff0c\u4ee5\u9010\u6b65\u4e86\u89e3\u5982\u4f55\u6295\u653e\u4f60\u7684\u7b2c\u4e00\u4e2aGoogle Ads\u3002 \u5728\u6b64\u89c6\u9891\u540e\uff0c\u4f60\u53ef\u4ee5\u67e5\u770b\u91cd\u8981\u7684\u4e8b\u9879\u3002<\/p>\n

      #1 \u2013 \u5e10\u6237\u4e0eCampaign\u8bbe\u7f6e<\/h3>\n

      Campaign\u8bbe\u7f6e\u5b9a\u4e49\u4e86\u4e00\u822c\u8bbe\u7f6e\uff0c\u5982\u76ee\u6807\u3001\u6bcf\u65e5\u9884\u7b97\u548c\u8bbf\u5ba2\u4f4d\u7f6e\u3002<\/p>\n

      \u91cd\u8981\u7684\u8bbe\u7f6e:<\/p>\n

        \n
      • Account name:<\/strong> \u8bbe\u7f6e\u4f60\u60f3\u8981\u7684\u5e10\u6237\u540d\u5b57<\/li>\n
      • Time Zone: <\/strong>\u8bbe\u5b9a\u4f60\u60f3\u8981\u7684\u65f6\u533a<\/li>\n
      • Goal (\u76ee\u6807): Website traffic(\u7f51\u7ad9\u6d41\u91cf)<\/strong><\/li>\n
      • Network<\/strong>s (\u7f51\u7edc)<\/strong>: Search Network (include Google search partners), Exclude Display Network(\u641c\u7d22\u7f51\u7edc(\u5305\u62ecGoogle\u641c\u7d22\u5408\u4f5c\u4f19\u4f34)\uff0c\u4e0d\u5305\u62ec\u663e\u793aDisplay Network)<\/li>\n
      • Locations<\/strong> (\u4f4d\u7f6e)<\/strong>: \u8f93\u5165\u4f60\u7684\u76ee\u6807\u4f4d\u7f6e\u3002\u786e\u4fdd\u5c06\u4f4d\u7f6e\u9009\u9879\u8bbe\u7f6e\u4e3a \u201cPeople in or regularly in your targeted locations.\u201d (\u5728\u8bbf\u5ba2\u4f4d\u7f6e\u7684\u4eba\u5458\u6216\u7ecf\u5e38\u5728\u76ee\u6807\u4f4d\u7f6e\u7684\u4eba\u5458)<\/li>\n
      • Language<\/strong>s (\u8bed\u8a00):<\/strong> English, Chinese, Malay(\u82f1\u8bed\u3001\u534e\u8bed\u3001\u9a6c\u6765\u8bed)<\/li>\n
      • Budge<\/strong>t (\u9884\u7b97)<\/strong>: \u9884\u7b97:\u53d6\u51b3\u4e8e\u5173\u952e\u8bcd\u548c\u7ade\u4e89\u5bf9\u624b\u3002\u4f4e\u7ade\u4e89\u7684\u8bdd\u53ef\u4ee5\u4ece\u6bcf\u5929RM10\u5f00\u59cb\u3002<\/li>\n
      • Bidding<\/strong> (\u62db\u6807)<\/strong> : Maximize Clicks. \u4e0d\u52fe\u9009 \u201cSet Maximum CPC bid limit\u201d\u3002<\/li>\n
      • Ad Schedule (\u5e7f\u544a\u65f6\u95f4\u8868): <\/strong>\u8bbe\u5b9a\u4f60\u7684\u5de5\u4f5c\u65f6\u95f4\u3002<\/li>\n
      • Auto-Tagging: <\/strong>Yes<\/li>\n
      • Ad Suggestions:<\/strong> Don’t automatically apply ad suggestions (\u4e0d\u8981\u81ea\u52a8\u5e94\u7528\u5e7f\u544a\u5efa\u8bae)<\/li>\n<\/ul>\n

        #2 \u2013 Ad Groups\u7684\u8bbe\u7f6e<\/h3>\n

        Ad Groups\u5141\u8bb8\u4f60\u8bbe\u7f6e\u5173\u952e\u5b57\uff0c\u4ee5\u9488\u5bf9\u6b63\u786e\u7684\u53d7\u4f17\u3002\u8bf7\u9605\u8bfb\u524d\u4e00\u8bfe\uff0c\u4e86\u89e3\u5982\u4f55\u6536\u96c6\u8fd9\u4e9b\u5173\u952e\u5b57\u3002<\/p>\n

        Google\u4e5f\u63d0\u4f9b\u5173\u952e\u5b57\u89c4\u5212\uff0c\u53ef\u4ee5\u5728\u201cTools & Settings -> Planning -> Keyword Planner\u201d\u4e2d\u627e\u5230\u3002\u4f60\u53ef\u4ee5\u7528\u8fd9\u4e2a\u5de5\u5177\u627e\u5230\u6bcf\u6708\u7684\u641c\u7d22\u91cf\u3002<\/p>\n

        \u8981\u8bbe\u7f6e\u76ee\u6807\u5173\u952e\u5b57\uff0c\u4f60\u9700\u8981\u4e86\u89e3Google\u4f7f\u7528\u7684\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b (Match Types)\u3002<\/p>\n

        \u4e3a\u4e86\u7b80\u5355\u8d77\u89c1\uff0c\u6211\u4eec\u5efa\u8bae\u4ece Exact Match <\/strong>\u5339\u914d\u548c Phrase Match <\/strong>\u5339\u914d\u5f00\u59cb\u3002<\/p>\n

        [Exact Match] \u2013 \u5f53\u7528\u6237\u641c\u7d22\u51c6\u786e\u7684\u5173\u952e\u5b57\uff0cGoogle\u5c31\u4f1a\u663e\u793a\u4f60\u7684\u5e7f\u544a\u3002\u540c\u4e49\u8bcd\u5c06\u5305\u62ec\u5728\u5185\u3002<\/strong><\/p>\n

        \u4f8b\u5982: [Roofing KL]<\/p>\n

        \u641c\u7d22\u5173\u952e\u8bcd:<\/p>\n

          \n
        • Roofing KL -> \u663e\u793a\u5e7f\u544a<\/li>\n
        • Roofing -> \u4e0d\u663e\u793a\u5e7f\u544a<\/li>\n
        • Roofing KL company – > \u4e0d\u663e\u793a\u5e7f\u544a<\/li>\n
        • Best Roofing in KL – > \u4e0d\u663e\u793a\u5e7f\u544a<\/li>\n<\/ul>\n

          \u201cPhrase Match\u201d – \u5f53\u7528\u6237\u641c\u7d22\u5173\u952e\u5b57\u5305\u542b\u4f60\u7684\u5173\u952e\u5b57\uff0cGoogle\u5c31\u4f1a\u663e\u793a\u4f60\u7684\u5e7f\u544a<\/strong><\/p>\n

          \u4f8b\u5982: \u201cRoofing KL\u201d<\/p>\n

          \u641c\u7d22\u5173\u952e\u8bcd:<\/p>\n

            \n
          • Roofing KL -> \u663e\u793a\u5e7f\u544a<\/li>\n
          • Roofing -> \u4e0d\u663e\u793a\u5e7f\u544a<\/li>\n
          • Roofing KL company – > \u663e\u793a\u5e7f\u544a<\/li>\n
          • Best Roofing in KL – > \u663e\u793a\u5e7f\u544a<\/li>\n<\/ul>\n

            \u8fd8\u6709\u53e6\u5916\u4e24\u79cd\u7c7b\u578b\u7684\u5339\u914d: \u201cModified Broad Match\u201d\u548c\u201cBroad Match\u201d\uff0c\u6211\u4e0d\u5efa\u8bae\u5728\u521d\u59cb\u9636\u6bb5\u4f7f\u7528\u3002<\/p>\n

            \u4f60\u53ef\u4ee5\u5c06\u7c7b\u4f3c\u7684\u5173\u952e\u5b57\uff0c\u5206\u7ec4\u5230\u4e00\u4e2aAd Group\u7ec4\u4e2d\u3002\u8fd9\u6837\uff0c\u4f60\u5c31\u53ef\u4ee5\u4f7f\u7528\u6b63\u786e\u7684\u5e7f\u544a\u8baf\u606f\u548c\u767b\u5f55\u9875\u9762\uff0c\u6765\u9488\u5bf9\u8fd9\u4e9b\u8bbf\u5ba2\u3002<\/p>\n

            \u4f8b\u5982\uff0c\u6211\u53ef\u80fd\u6709\u51e0\u4e2aAd Group \u7ec4\u53eb \u201cRoof repair\u201d(\u5c4b\u9876\u4fee\u7406)\uff0c\u201cGutter cleaner\u201d (\u6392\u6c34\u6c9f\u6e05\u6d01\u5de5)\uff0c\u201cRoof installation\u201d (\u5c4b\u9876\u5b89\u88c5)\uff0c\u53bb\u8bbe\u7f6e\u51e0\u7ec4\u4e0d\u540c\u7684\u5173\u952e\u5b57\u3002<\/p>\n

            #3 \u2013 \u5e7f\u544a\u548cExtensions<\/h3>\n

            Ad\u90e8\u5206\uff0c\u8ba9\u4f60\u5728\u4f60\u7684\u76ee\u6807\u8bbf\u5ba2\u9762\u524d\uff0c\u8bbe\u7f6e\u4f60\u7684\u4fe1\u606f\u7684\u5730\u65b9\u3002<\/p>\n

            \u8bbe\u7f6e\u4e00\u4e2a\u6587\u6848\u5e7f\u544a\uff0c\u662f\u7b80\u5355\u548c\u76f4\u63a5\u7684\u3002\u5728\u7f16\u8f91\u5e7f\u544a\u65f6\uff0c\u4f60\u53ef\u4ee5\u7acb\u5373\u9884\u89c8\u5e7f\u544a\u3002<\/p>\n

            \u4ee5\u4e0b\u662f\u4e00\u4e9b\u57fa\u672c\u7684\u8bbe\u7f6e:<\/p>\n

              \n
            • Final URL (\u6700\u7ec8\u7684URL): <\/strong>\u4f60\u7684\u767b\u9646\u9875\u9762\u6216\u7f51\u7ad9\u7f51\u5740\u3002<\/li>\n
            • Headline 1, 2 & 3 (\u6807\u98981\u30012\u30013): <\/strong>\u6807\u9898\u5438\u5f15\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u3002\u4f60\u53ef\u4ee5\u5f3a\u8c03\u5bf9\u53d7\u4f17\u7684\u597d\u5904\uff0c\u5e76\u6dfb\u52a0\u4e00\u4e9b\u201c\u6570\u5b57\u201d\uff0c\u4f7f\u5b83\u8131\u9896\u800c\u51fa\uff0c\u6613\u4e8e\u9605\u8bfb\u3002\u8981\u70b9(\u8bf7\u770b\u7b2c2\u8bfe)\u662f\u4e00\u4e2a\u6709\u7528\u7684\u53c2\u8003\u3002<\/li>\n
            • Display path (\u663e\u793a\u8def\u5f84): <\/strong>\u6dfb\u52a0\u4f60\u7684\u5173\u952e\u5b57\u6216\u5173\u952e\u8bcd\uff0c\u5982 \u201cfree-consultation\u201d(\u514d\u8d39\u54a8\u8be2)\uff0c\u4ee5\u589e\u52a0\u70b9\u51fb\u7387\u3002\u8fd9\u5e76\u4e0d\u53cd\u6620\u4f60\u7684\u7f51\u7ad9\u6216\u767b\u9646\u9875\u9762\u7684\u5b9e\u9645URL\u3002<\/li>\n
            • Description 1 & 2 (\u63cf\u8ff01\u548c2): <\/strong>\u63cf\u8ff0\u4f60\u7684\u670d\u52a1\u7684\u9644\u52a0\u6587\u672c\u3002\u6211\u5efa\u8bae\u5f3a\u8c03\u597d\u5904\uff0c\u800c\u4e0d\u662f\u5173\u4e8e\u4f60\u81ea\u5df1\u6709\u591a\u597d\u3002<\/li>\n<\/ul>\n

              \u91cd\u590d\u76f8\u540c\u7684\u8fc7\u7a0b\uff0c\u4e3a\u6bcf\u4e2aAd Group\u7ec4\u81f3\u5c11\u67093\u4e2a\u6587\u672c\u5e7f\u544a\u3002<\/p>\n

              \u6211\u901a\u5e38\u4f1a\u6539\u53d8\u6807\u9898\u6216\u4fee\u6539\u6807\u9898\uff0c\u4ee5\u521b\u5efa\u66f4\u591a\u7684\u5dee\u5f02\u3002\u5bf9\u6240\u6709\u5e7f\u544a\uff0c\u4fdd\u6301\u76f8\u540c\u7684\u63cf\u8ff0(Description)\uff0c\u4e5f\u662f\u53ef\u4ee5\u7684\u3002<\/strong><\/p>\n

              \u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\u3002\u8fd9\u6837\uff0cGoogle\u5c31\u53ef\u4ee5\u6d4b\u8bd5\uff0c\u54ea\u4e9b\u6587\u672c\u5e7f\u544a\uff0c\u80fd\u591f\u4ee5\u8f83\u4f4e\u7684\u6210\u672c\u5438\u5f15\u6700\u4f73\u7684\u53d7\u4f17\u3002<\/strong><\/p>\n

              \u8ba9\u6211\u4eec\u770b\u770b\u5e7f\u544aextension<\/p>\n

              \u5e7f\u544aextension\u51fa\u73b0\u5728\u4f60\u7684\u5e7f\u544a\u4fe1\u606f\u4e0b\u9762\u3002\u5b83\u5305\u542b\u4e86\u66f4\u5e7f\u6cdb\u7684\u4fe1\u606f\uff0c\u662f\u4f60\u4e3b\u8981\u4fe1\u606f\u7684\u8865\u5145\u3002<\/p>\n

              \u622a\u6b62\u5230\u7f16\u5199\u65f6\u95f4\uff0c\u5927\u7ea6\u670910\u7c7bextensions\u3002\u5bf9\u4e8e\u672c\u5730\u4f01\u4e1a\uff0c\u6211\u5efa\u8bae\u5173\u6ce8\u4ee5\u4e0b6\u7c7bextensions:<\/p>\n

                \n
              • Sitelink <\/strong>\u2013 \u663e\u793a\u5230\u5176\u4ed6\u9875\u9762\u7684\u5feb\u6377\u94fe\u63a5\u3002\u5b83\u53ef\u4ee5\u662f\u4e00\u4e2a\u670d\u52a1\u9875\u9762\uff0c\u8054\u7cfb\u9875\u9762\uff0c\u5e38\u89c1\u95ee\u9898\u9875\u9762\uff0c\u5173\u4e8e\u6211\u4eec\u7684\u9875\u9762\u3002<\/li>\n
              • Callout <\/strong>\u2013 \u200b\u663e\u793a\u4f60\u6216\u4f60\u7684\u670d\u52a1\u7684\u7b80\u77ed\u8baf\u606f\u3002\u4f8b\u5982:\n
                  \n
                • 25 Years of Experience (25\u5e74\u7684\u7ecf\u9a8c)<\/li>\n
                • 1650 Customers since 2003 (\u81ea2003\u5e74\u8d77\uff0c\u5171\u67091650\u540d\u5ba2\u6237)<\/li>\n
                • 90 Days Warranty (90\u5929\u4fdd\u8bc1)<\/li>\n
                • Only Use Top-Grade Material (\u53ea\u4f7f\u7528\u9ad8\u6863\u6750\u6599)<\/li>\n<\/ul>\n<\/li>\n
                • Call <\/strong>\u2013 \u5141\u8bb8\u8bbf\u5ba2\u4ece\u5e7f\u544a\u7acb\u5373\u6253\u7535\u8bdd\u7ed9\u4f60\u3002<\/li>\n
                • Location <\/strong>\u2013 \u5982\u679c\u4f60\u5df2\u7ecf\u6ce8\u518c\u4e86Google my Business\u9875\u9762\uff0c\u4f60\u53ef\u4ee5\u5c06\u5b83\u94fe\u63a5\u5230\u4f60\u7684\u5e7f\u544a\u8d26\u6237\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f60\u7684\u5e7f\u544a\u5c06\u663e\u793a\u5728\u5730\u56fe\u5217\u8868\u7ed3\u679c\u3002Google my Business\u7684\u8bc4\u8bba\u53ef\u4ee5\u5e2e\u52a9\u63d0\u9ad8CTR\u3002<\/li>\n
                • Price <\/strong>\u2013 \u5982\u679c\u4f60\u7684\u4f01\u4e1a\u63d0\u4f9b\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\uff0c\u4ef7\u683cextension\u662f\u6709\u7528\u7684\u3002<\/li>\n
                • Promotion <\/strong>– \u53e6\u4e00\u4e2a\u5f3a\u5927\u7684extension\u4ee5\u589e\u52a0CTR\u3002\u6bcf\u4e2a\u4eba\u90fd\u559c\u6b22\u6253\u6298\u548c\u4fc3\u9500\u3002\u8fd9\u65e0\u7591\u5c06\u6709\u52a9\u4e8e\u63a8\u52a8\u66f4\u591a\u7684\u6d41\u91cf\u5230\u4f60\u7684\u4e1a\u52a1\u3002<\/li>\n<\/ul>\n

                  \u8fd9\u4e9b\u6269\u5c55\u5c06\u81ea\u52a8\u5e94\u7528\u5230\u4f60\u7684\u6240\u6709\u6587\u6848\u5e7f\u544a\u3002<\/p>\n

                  \u4e00\u65e6\u5b8c\u6210\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u7b49\u5f85\u51e0\u4e2a\u5c0f\u65f6\u6216\u4e00\u5929,\uff0c\u4e8e\u83b7\u5f97Google\u7684\u6279\u51c6\u3002<\/p>\n

                  \u5982\u679c\u4f60\u7684\u5e7f\u544a\u88ab\u62d2\u7edd\uff0c\u5b83\u4f1a\u6307\u51fa\u4f60\u9700\u8981\u4fee\u590d\u7684\u5730\u65b9\u3002\u53ea\u9700\u7ee7\u7eed\u4fee\u590d\u5b83\uff0c\u5e76\u518d\u6b21\u63d0\u4ea4\u5ba1\u6279\u5373\u53ef\u3002\u4f8b\u5982\uff0c\u6240\u6709\u7684\u5927\u5199\u5b57\u6bcd\u90fd\u662f\u4e0d\u5141\u8bb8\u7684\u3002\u6709\u7279\u5b9a\u7684\u5546\u4e1a\uff0c\u5982\u8d37\u6b3e\u9700\u8981\u6ee1\u8db3\u67d0\u4e9b\u653f\u7b56\u3002\u5728\u9a6c\u6765\u897f\u4e9a\uff0c\u8d4c\u535a\u6216\u6210\u4eba\u5e02\u573a\u4e5f\u88ab\u7981\u6b62\u3002<\/p>\n

                  \u7ed3\u8bba<\/h2>\n

                  \u73b0\u5728\uff0c\u4f60\u5e94\u8be5\u5df2\u7ecf\u5b66\u4f1a\u4e86\uff0c\u5982\u4f55\u53d1\u8d77\u4e00\u4e2a\u6709\u6548\u7684Google\u5e7f\u544a\u6d3b\u52a8\u7684\u57fa\u7840\u77e5\u8bc6\u3002<\/p>\n

                  \u5b83\u770b\u8d77\u6765\u5f88\u590d\u6742\uff0c\u542c\u8d77\u6765\u4e5f\u5f88\u590d\u6742\u3002\u4f46\u662f\uff0c\u901a\u8fc7\u6b63\u786e\u7684\u6307\u5bfc\u65b9\u9488\uff0c\u4f60\u662f\u53ef\u4ee5\u81ea\u5df1\u5b8c\u6210\u7684\u3002<\/strong><\/p>\n

                  \u5982\u679c\u4f60\u662f\u4e2d\u5c0f\u4f01\u4e1a\u6216\u5f53\u5730\u4f01\u4e1a\u7684\u8001\u677f\uff0c\u5e0c\u671b\u4eceGoogle\u83b7\u5f97\u66f4\u591a\u7684\u9500\u552e\uff0c\u73b0\u5728\u662f\u65f6\u5019\u4e0b\u624b\u4e86\u3002<\/strong><\/p>\n

                  \u5982\u679c\u4f60\u6b63\u5728\u5bfb\u6c42\u5e2e\u52a9\uff0c\u6216\u60f3\u77e5\u9053\u66f4\u591a\u5173\u4e8e\u5982\u4f55\u4f7f\u4f60\u7684Google\u5e7f\u544a\uff0c\u4fbf\u5f97\u66f4\u6709\u5229\u53ef\u56fe\uff1f\u770b\u770b\u6211\u4eec\u8fd9\u91cc\u7684\u9ad8\u7ea7\u57f9\u8bad\u5427\u3002<\/strong><\/p>\n

                  \"\"<\/span><\/p>\n

                  \u200b<\/p>\n

                  \u4e0b\u4e00\u6b65\uff1a\u4e86\u89e3\u6211\u7684\u300aGoogle\u5e7f\u544a\u5feb\u901f\u901a\u9053\u300b\u8ab2\u7a0b<\/strong><\/p>\n

                  \"\"<\/span><\/p>\n

                  \u9700\u8981\u6253\u5370\u51fa\u6765\u9605\u8bfb\uff1f<\/p>\n

                  \u4e0b\u8f7dA4\u7535\u5b50\u4e66<\/p>\n

                  (28 \u9875)<\/p>\n

                  \u514d\u8d39\u4e0b\u8f7d <\/p>\n","protected":false},"excerpt":{"rendered":"

                  [\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165 \u7b2c4\u7ae0\uff1a\u5982\u4f55\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a \u8bb8\u591a\u4eba\u9519\u8bef\u5730\u8ba4\u4e3a\uff0c\u5efa\u7acb\u4e00\u4e2aGoogle\u5e7f\u544a\u6d3b\u52a8\uff0c\u9700\u8981\u5f88\u9ad8\u7684\u6280\u672f\u6280\u80fd\u3002 \u8fd9\u6839\u672c\u4e0d\u662f\u6b63\u786e\u7684\u3002\u662f\u7684\u3002Google\u6d3b\u52a8\u53ef\u4ee5\u6df1\u5165\u548c\u6709\u8bb8\u591a\u5148\u8fdb\u7684\u529f\u80fd\uff0c\u8fd9\u53ef\u80fd\u9700\u8981\u66f4\u591a\u7684\u6280\u80fd\u6765\u8bbe\u7f6e\u3002 \u4f46\u8981\u4e3a\u672c\u5730\u4f01\u4e1a\uff0c\u5efa\u7acb\u4e00\u4e2a\u57fa\u672c\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u53ea\u8981\u4f60\u9075\u5faa\u6b63\u786e\u7684\u6b65\u9aa4\uff0cNon-IT\u7528\u6237\u662f\u53ef\u4ee5\u505a\u5230\u7684 Google\u5e7f\u544a\u7684\u771f\u76f8 \u9996\u5148\uff0c\u4f60\u53ef\u80fd\u4f1a\u4e0d\u77e5\u6240\u63aa\uff0c\u5c24\u5176\u662f\u5f53\u4f60\u5728\u6bd4\u8f83Facebook\u4e0a\u7684\u5e7f\u544a\u65f6\u3002\u6700\u7ec8\uff0c\u4e00\u65e6\u4f60\u5f00\u59cb\uff0c\u4f60\u4f1a\u53d1\u73b0\u5b83\u66f4\u5bb9\u6613\u4f7f\u7528\u3002 \u4e00\u4e2a\u5feb\u901f\u7684\u63d0\u793a\u3002 Google\u5e7f\u544a\u6d3b\u52a8\uff0c\u53ef\u4ee5\u5728\u4e0d\u9700\u8981\u592a\u591a\u7ef4\u62a4\u7684\u60c5\u51b5\u4e0b\uff0c\u6301\u7eed\u591a\u5e74\u3002\u4f60\u53ef\u80fd\u591a\u82b1\u4e00\u70b9\u65f6\u95f4\u3002\u6765\u8bbe\u7f6e\u4e00\u4e2a\u5e7f\u544a\u3002\u4f46\u4e00\u65e6\u6295\u5165\u4f7f\u7528\uff0c\u5b83\u5c31\u4f1a\u81ea\u52a8\u8fd0\u884c\u3002\u5982\u679c\u5728Facebook\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u6301\u7eed\u7684\u8bbe\u7f6e\u65b0\u7684\u5e7f\u544a\u3002 \u8ba9\u6211\u4eec\u6f84\u6e05\u4e00\u4e0b\uff0cGoogle\u5e7f\u544a\u4f1a\u6839\u636e\u5e7f\u544a\u70b9\u51fb\u6536\u8d39\u3002\u800c\u4e0d\u662f\u50cfFacebook\u5e7f\u544a\u90a3\u6837\uff0c\u6309\u66dd\u5149\u6b21\u6570\u6536\u8d39\u3002\u5f53\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u65f6\uff0c\u624d\u5411\u4f60\u6536\u53d6\u8d39\u7528\u3002 \u5728\u6211\u4eec\u6df1\u5165\u7814\u7a76\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u6765\u4e86\u89e3\u4e00\u4e9b\u5728Google\u5e7f\u544a\u4e2d\u7ecf\u5e38\u4f7f\u7528\u7684\u672f\u8bed\u6216\u5ea6\u91cf: Clicks (\u70b9\u51fb) – \u70b9\u51fb\u5e7f\u544a\u7684\u8bbf\u5ba2\u6570\u91cf Impressions (\u66dd\u5149) \u2013 \u4f60\u7684\u5e7f\u544a\u5728\u641c\u7d22\u8005\u9762\u524d\u7684\u66dd\u5149\u6b21\u6570 CTR % (Click-Through-Rate, \u70b9\u51fb\u7387) \u2013 \u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u767e\u5206\u6bd4\u4e0e\u66dd\u5149\u6b21\u6570 CPC (Cost per click, \u6bcf\u6b21\u70b9\u51fb\u8d39\u7528) \u2013 \u6bcf\u4e00\u4e2a\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u8d39\u7528 CPC (\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528) \u2013 \u6bcf\u4e00\u4e2a\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u8d39\u7528 Avg. CPC (\u5e73\u5747CPC) \u2013 \u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 Cost (\u6210\u672c) \u2013 \u603b\u5e7f\u544a\u8d39\u7528 Conversion (\u8f6c\u6362) \u2013 \u4f60\u7684\u8bbf\u5ba2\u6240\u91c7\u53d6\u7684\u201c\u884c\u52a8\u201d(Call-to-Action-CTA)\u6b21\u6570\u3002\u8fd9\u4e9bCTA\u53ef\u4ee5\u662f\u4e00\u4e2a\u7535\u8bdd\u3001WhatsApp\u6d88\u606f\u3001\u63d0\u4ea4\u8868\u5355\u3001\u9884\u8ba2\u6216\u8d2d\u4e70\u3002 Cost\/Conv. (\u6210\u672c\/\u8f6c\u6362) \u2013 \u83b7\u5f97\u9500\u552e\u7684\u5e73\u5747\u6210\u672c\u3002 \u6709\u66f4\u591a\u7684\u5176\u4ed6\u6307\u6807\uff0c\u4f46\u4ee5\u4e0a\u8db3\u4ee5\u8fd0\u884c\u4f60\u7684\u5e7f\u544a\u3002 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n\u7b2c4\u7ae0\uff1a\u5982\u4f55\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a - [Google\u5e7f\u544a\u6307\u5357]<\/title>\n<link rel=\"canonical\" href=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/setup-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7b2c4\u7ae0\uff1a\u5982\u4f55\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a - [Google\u5e7f\u544a\u6307\u5357]\" \/>\n<meta property=\"og:description\" content=\"[\u7ec8\u6781\u6307\u5357] \u5982\u4f55\u4f7f\u7528Google\u5e7f\u544a\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6536\u5165 \u7b2c4\u7ae0\uff1a\u5982\u4f55\u4e3a\u672c\u5730\u4f01\u4e1a\u8bbe\u7f6eGoogle\u5e7f\u544a \u8bb8\u591a\u4eba\u9519\u8bef\u5730\u8ba4\u4e3a\uff0c\u5efa\u7acb\u4e00\u4e2aGoogle\u5e7f\u544a\u6d3b\u52a8\uff0c\u9700\u8981\u5f88\u9ad8\u7684\u6280\u672f\u6280\u80fd\u3002 \u8fd9\u6839\u672c\u4e0d\u662f\u6b63\u786e\u7684\u3002\u662f\u7684\u3002Google\u6d3b\u52a8\u53ef\u4ee5\u6df1\u5165\u548c\u6709\u8bb8\u591a\u5148\u8fdb\u7684\u529f\u80fd\uff0c\u8fd9\u53ef\u80fd\u9700\u8981\u66f4\u591a\u7684\u6280\u80fd\u6765\u8bbe\u7f6e\u3002 \u4f46\u8981\u4e3a\u672c\u5730\u4f01\u4e1a\uff0c\u5efa\u7acb\u4e00\u4e2a\u57fa\u672c\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u53ea\u8981\u4f60\u9075\u5faa\u6b63\u786e\u7684\u6b65\u9aa4\uff0cNon-IT\u7528\u6237\u662f\u53ef\u4ee5\u505a\u5230\u7684 Google\u5e7f\u544a\u7684\u771f\u76f8 \u9996\u5148\uff0c\u4f60\u53ef\u80fd\u4f1a\u4e0d\u77e5\u6240\u63aa\uff0c\u5c24\u5176\u662f\u5f53\u4f60\u5728\u6bd4\u8f83Facebook\u4e0a\u7684\u5e7f\u544a\u65f6\u3002\u6700\u7ec8\uff0c\u4e00\u65e6\u4f60\u5f00\u59cb\uff0c\u4f60\u4f1a\u53d1\u73b0\u5b83\u66f4\u5bb9\u6613\u4f7f\u7528\u3002 \u4e00\u4e2a\u5feb\u901f\u7684\u63d0\u793a\u3002 Google\u5e7f\u544a\u6d3b\u52a8\uff0c\u53ef\u4ee5\u5728\u4e0d\u9700\u8981\u592a\u591a\u7ef4\u62a4\u7684\u60c5\u51b5\u4e0b\uff0c\u6301\u7eed\u591a\u5e74\u3002\u4f60\u53ef\u80fd\u591a\u82b1\u4e00\u70b9\u65f6\u95f4\u3002\u6765\u8bbe\u7f6e\u4e00\u4e2a\u5e7f\u544a\u3002\u4f46\u4e00\u65e6\u6295\u5165\u4f7f\u7528\uff0c\u5b83\u5c31\u4f1a\u81ea\u52a8\u8fd0\u884c\u3002\u5982\u679c\u5728Facebook\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u6301\u7eed\u7684\u8bbe\u7f6e\u65b0\u7684\u5e7f\u544a\u3002 \u8ba9\u6211\u4eec\u6f84\u6e05\u4e00\u4e0b\uff0cGoogle\u5e7f\u544a\u4f1a\u6839\u636e\u5e7f\u544a\u70b9\u51fb\u6536\u8d39\u3002\u800c\u4e0d\u662f\u50cfFacebook\u5e7f\u544a\u90a3\u6837\uff0c\u6309\u66dd\u5149\u6b21\u6570\u6536\u8d39\u3002\u5f53\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u65f6\uff0c\u624d\u5411\u4f60\u6536\u53d6\u8d39\u7528\u3002 \u5728\u6211\u4eec\u6df1\u5165\u7814\u7a76\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u6765\u4e86\u89e3\u4e00\u4e9b\u5728Google\u5e7f\u544a\u4e2d\u7ecf\u5e38\u4f7f\u7528\u7684\u672f\u8bed\u6216\u5ea6\u91cf: Clicks (\u70b9\u51fb) – \u70b9\u51fb\u5e7f\u544a\u7684\u8bbf\u5ba2\u6570\u91cf Impressions (\u66dd\u5149) \u2013 \u4f60\u7684\u5e7f\u544a\u5728\u641c\u7d22\u8005\u9762\u524d\u7684\u66dd\u5149\u6b21\u6570 CTR % (Click-Through-Rate, \u70b9\u51fb\u7387) \u2013 \u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u767e\u5206\u6bd4\u4e0e\u66dd\u5149\u6b21\u6570 CPC (Cost per click, \u6bcf\u6b21\u70b9\u51fb\u8d39\u7528) \u2013 \u6bcf\u4e00\u4e2a\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u8d39\u7528 CPC (\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528) \u2013 \u6bcf\u4e00\u4e2a\u8bbf\u5ba2\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u7684\u8d39\u7528 Avg. CPC (\u5e73\u5747CPC) \u2013 \u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 Cost (\u6210\u672c) \u2013 \u603b\u5e7f\u544a\u8d39\u7528 Conversion (\u8f6c\u6362) \u2013 \u4f60\u7684\u8bbf\u5ba2\u6240\u91c7\u53d6\u7684\u201c\u884c\u52a8\u201d(Call-to-Action-CTA)\u6b21\u6570\u3002\u8fd9\u4e9bCTA\u53ef\u4ee5\u662f\u4e00\u4e2a\u7535\u8bdd\u3001WhatsApp\u6d88\u606f\u3001\u63d0\u4ea4\u8868\u5355\u3001\u9884\u8ba2\u6216\u8d2d\u4e70\u3002 Cost\/Conv. (\u6210\u672c\/\u8f6c\u6362) \u2013 \u83b7\u5f97\u9500\u552e\u7684\u5e73\u5747\u6210\u672c\u3002 \u6709\u66f4\u591a\u7684\u5176\u4ed6\u6307\u6807\uff0c\u4f46\u4ee5\u4e0a\u8db3\u4ee5\u8fd0\u884c\u4f60\u7684\u5e7f\u544a\u3002 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/setup-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"SME Fastlane\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SME-Fastlane-103401044654595\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-10T09:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/course-4-ads-campaign.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/smefastlane.com\/my\/#organization\",\"name\":\"SME Fastlane\",\"url\":\"https:\/\/smefastlane.com\/my\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SME-Fastlane-103401044654595\/\",\"https:\/\/www.youtube.com\/channel\/UCIRupK4wInV4YuXscLD31yg\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/smefastlane.com\/my\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/sme-fastlane-box-source.png\",\"width\":350,\"height\":350,\"caption\":\"SME Fastlane\"},\"image\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smefastlane.com\/my\/#website\",\"url\":\"https:\/\/smefastlane.com\/my\/\",\"name\":\"SME Fastlane\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/smefastlane.com\/my\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/setup-campaign\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/course-4-ads-campaign.jpg\",\"width\":450,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/setup-campaign\/#webpage\",\"url\":\"https:\/\/smefastlane.com\/my\/google-ads-guide\/setup-campaign\/\",\"name\":\"\\u7b2c4\\u7ae0\\uff1a\\u5982\\u4f55\\u4e3a\\u672c\\u5730\\u4f01\\u4e1a\\u8bbe\\u7f6eGoogle\\u5e7f\\u544a - 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