{"id":353,"date":"2020-03-24T08:36:58","date_gmt":"2020-03-24T00:36:58","guid":{"rendered":"https:\/\/smefastlane.com\/my\/?p=353"},"modified":"2020-04-09T22:04:01","modified_gmt":"2020-04-09T14:04:01","slug":"google-ads-vs-seo-marketing","status":"publish","type":"post","link":"https:\/\/smefastlane.com\/my\/google-ads-vs-seo-marketing\/","title":{"rendered":"\u672c\u5730\u4f01\u4e1a\u5e94\u8be5\u7528Google\u5e7f\u544a\u8fd8\u662fSEO\u8425\u9500?"},"content":{"rendered":"<p>\u4f60\u662f\u5426\u6b63\u5728\u5bfb\u627eGoogle Search\u8425\u9500\u7b56\u7565\uff0c\u4f46\u4e0d\u786e\u5b9a\u4e0eGoogle\u5e7f\u544a\u6216SEO\u8425\u9500?\u5982\u679c\u4f60\u4e0d\u786e\u5b9a\u4ec0\u4e48\u662fGoogle\u5e7f\u544a\uff0c\u4f60\u53ef\u4ee5\u5728<a href=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/best-practice\/\">\u8fd9\u91cc\u67e5\u770bGoogle\u5e7f\u544a\u662f\u5982\u4f55<\/a>\u8fd0\u4f5c\u7684\u3002<\/p>\n<p>SEO\u8425\u9500\u88ab\u79f0\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8fc7\u7a0b\uff0c\u7528\u4e8e\u5bf9\u4f60\u7684\u7f51\u7ad9\u8fdb\u884c\u5fae\u8c03\uff0c\u5e76\u5c06\u5176\u63a8\u5e7f\u7ed9\u516c\u4f17\uff0c\u4ee5\u5728Google\u641c\u7d22\u7ed3\u679c\u7684\u9996\u9875\u4e0a\u663e\u793a\u4f60\u7684\u7f51\u7ad9\u3002<\/p>\n<p><img loading=\"lazy\" title=\"search-engine-optimization-task\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/search-engine-optimization-task.jpg\" alt=\"\" width=\"600\" height=\"447\" data-id=\"396\" \/><\/p>\n<p>\u5b83\u6d89\u53ca\u4e24\u4e2a\u91cd\u8981\u7684\u8fc7\u7a0b\uff0c\u7f51\u7ad9\u5185\u4f18\u5316\u548c\u7f51\u7ad9\u5916\u4f18\u5316\uff0c\u901a\u5e38\u9700\u8981\u51e0\u4e2a\u6708\u624d\u80fd\u770b\u5230\u7ed3\u679c\u3002\u4e00\u65e6\u4f60\u7684\u7f51\u7ad9\u6392\u540d\u5728\u9996\u4f4d\uff0c\u4f60\u7684\u7f51\u7ad9\u5c06\u6536\u5230\u6765\u81eaGoogle\u7684\u514d\u8d39\u6d41\u91cf\u3002\u4e0eGoogle\u5e7f\u544a\u4e0d\u540c\uff0c\u6bcf\u6b21\u70b9\u51fb\u6216\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u90fd\u662f\u8d39\u7528\u3002<strong>\u8fd9\u91cc\u662f\u4e00\u4e2a\u5feb\u901f\u7684\u6bd4\u8f83<\/strong><\/p>\n<table data-rows=\"8\" data-cols=\"3\" data-v=\"middle\">\n<thead>\n<tr>\n<th><strong>\u200b<\/strong><\/th>\n<th><strong>Google \u5e7f\u544a<\/strong><\/th>\n<th><strong>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500<\/strong><strong>(SEO Marketing)<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-th=\"\u200b\"><strong><span style=\"display: inline-block; text-decoration: underline;\">\u8d39\u7528<\/span><\/strong><\/td>\n<td data-th=\"Google \u5e7f\u544a\">\u6309\u70b9\u51fb\u6536\u8d39<\/td>\n<td data-th=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500(SEO Marketing)\">\u514d\u8d39<\/td>\n<\/tr>\n<tr>\n<td data-th=\"\u200b\"><strong><span style=\"display: inline-block; text-decoration: underline;\">\u4f4d\u7f6e<\/span><\/strong><\/td>\n<td data-th=\"Google \u5e7f\u544a\">\u5728\u4e0a\u9762\u90e8\u5206<\/td>\n<td data-th=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500(SEO Marketing)\">Google\u5e7f\u544a\u4e0b\u9762<\/td>\n<\/tr>\n<tr>\n<td data-th=\"\u200b\"><strong><span style=\"display: inline-block; text-decoration: underline;\">\u7b2c1\u9875\u4fdd\u8bc1<\/span><\/strong><\/td>\n<td data-th=\"Google \u5e7f\u544a\">\u662f\u7684<\/td>\n<td data-th=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500(SEO Marketing)\">\u4e0d\u80fd100%\u4fdd\u8bc1<\/td>\n<\/tr>\n<tr>\n<td data-th=\"\u200b\"><strong><span style=\"display: inline-block; text-decoration: underline;\">\u5f97\u5230\u6210\u679c\u7684\u65f6\u95f4<\/span><\/strong><\/td>\n<td data-th=\"Google \u5e7f\u544a\">\u5728\u51e0\u5929\u5185(\u4e00\u65e6\u4f60\u7684\u5e7f\u544a\u83b7\u5f97\u6279\u51c6)<\/td>\n<td data-th=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500(SEO Marketing)\">\u901a\u5e38\u9700\u8981\u51e0\u4e2a\u6708<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"\u200b\"><strong><span style=\"display: inline-block; text-decoration: underline;\">\u957f\u671f\u6295\u8d44\u56de\u62a5\u7387<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"Google \u5e7f\u544a\">\u4e2d\u7b49<\/td>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500(SEO Marketing)\">\u8f83\u597d<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"\u200b\"><strong><span style=\"display: inline-block; text-decoration: underline;\">\u5185\u5bb9\u8d28\u91cf<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"Google \u5e7f\u544a\">\u4e2d\u7b49<\/td>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500(SEO Marketing)\">\u9ad8<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"\u200b\"><strong><span style=\"display: inline-block; text-decoration: underline;\">\u8bbe\u5b9a\u8bbf\u5ba2<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"Google \u5e7f\u544a\">\u5bf9\u4e8e\u7279\u5b9a\u7684\u5173\u952e\u5b57\u548c\u4f4d\u7f6e<\/td>\n<td colspan=\"1\" rowspan=\"1\" data-th=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500(SEO Marketing)\">\u66f4\u5e7f\u6cdb\u7684\u5173\u952e\u8bcd<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u4f7f\u7528Google\u5e7f\u544a\u7684\u597d\u5904<\/h2>\n<ul>\n<li>\u5373\u65f6\u7ed3\u679c\u2013\u4e00\u65e6\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u6279\u51c6\uff0c\u4f60\u5c06\u5728\u51e0\u5929\u5185\u5f97\u5230\u7ed3\u679c\u3002<\/li>\n<li>\u4e0eSEO\u7684\u4f4d\u7f6e\u76f8\u6bd4\uff0c\u6392\u540d\u66f4\u9ad8\u3002<\/li>\n<li>\u80fd\u591f\u5728\u4e00\u4e2a\u7279\u5b9a\u7684\u4f4d\u7f6e\u9488\u5bf9\u7279\u5b9a\u7684\u5173\u952e\u5b57\u548c\u4eba\u3002<\/li>\n<li>Google\u7b97\u6cd5\u66f4\u65b0\u4e0d\u4f1a\u5f71\u54cd\u4f4d\u7f6e\u6392\u540d\u3002\u5bf9\u4e8eSEO\u6765\u8bf4\uff0c\u5982\u679c\u65b0\u7684Google\u7b97\u6cd5\u4e0d\u559c\u6b22\u4f60\u7684\u7f51\u7ad9\uff0c\u90a3\u4e48\u6392\u540d\u7ed3\u679c\u53ef\u80fd\u4f1a\u6539\u53d8\u3002<\/li>\n<li>\u4f60\u53ef\u4ee5\u628a\u6d41\u91cf\u6269\u5927\u5230\u5176\u4ed6\u5730\u70b9<\/li>\n<\/ul>\n<h2>\u4f7f\u7528SEO\u8425\u9500\u7684\u597d\u5904<\/h2>\n<ul>\n<li>\u514d\u8d39\u7684\u6d41\u91cf (\u9664\u975e\u4efb\u547d\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u516c\u53f8 ,SEO Company)<\/li>\n<li>\u8bb8\u591a\u7528\u6237\u559c\u6b22Google\u9009\u7684\u7f51\u7ad9\uff0c\u4ed6\u4eec\u90fd\u907f\u5f00\u4eceGoogle\u5e7f\u544a\u7f51\u7ad9\u3002<\/li>\n<li>\u4ece\u957f\u671f\u6765\u770b\uff0c\u4ef7\u683c\u4fbf\u5b9c (\u4f9b\u9002\u5f53\u7684SEO\u4f18\u5316) \u3002<\/li>\n<li>\u663e\u793a\u4f60\u662f\u4f60\u6240\u5728\u9886\u57df\u7684\u6743\u5a01\u3002\u7528\u6237\u66f4\u4fe1\u4efb\u4f60\uff0c\u56e0\u4e3aGoogle\u81ea\u7136\u5730\u5c06\u4f60\u7684\u7f51\u7ad9\u6392\u540d\u5728\u9996\u4f4d\u3002<\/li>\n<\/ul>\n<p>\u597d\u7684\u3002\u4f3c\u4e4e\u4e24\u8005\u90fd\u6709\u5176\u4f18\u70b9\u548c\u7f3a\u70b9\u3002<strong>\u5982\u4f55\u9009\u62e9\u9002\u5408\u6211\u7684\u4e1a\u52a1?<\/strong><\/p>\n<h2>3\u4e2a\u7b80\u5355\u7684\u6b65\u9aa4\u6765\u9009\u62e9\u4f60\u7684Search Marketing\u7b56\u7565<\/h2>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">#1 \u2013 \u4f60\u6709\u9884\u7b97\u9650\u5236\u5417?<\/h3>\n<p><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/rich-businessman.jpg\" alt=\"\" width=\"600\" height=\"397\" data-id=\"404\" \/><\/p>\n<p>\u5982\u679c\u6ca1\u6709\u9884\u7b97\u9650\u5236\uff0c\u4f60\u53ef\u4ee5\u540c\u65f6Google\u5e7f\u544a\u548cSEO\u8425\u9500\u3002<\/p>\n<p>\u8fd9\u662f\u652f\u914d\u641c\u7d22\u6d41\u91cf\u7684\u6700\u4f73\u65b9\u6cd5\u3002SEO\u8425\u9500\u8fd8\u80fd\u591f\u5728\u4f60\u7684\u5e02\u573a\u4e2d\u5efa\u7acb\u4f60\u7684\u6743\u5a01\u3002\u5982\u679c\u6709\u9884\u7b97\u9650\u5236\uff0c\u5219\u7ee7\u7eed\u4e0b\u4e00\u6b65<\/p>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">#2 \u2013 \u5728Google\u5e7f\u544a\u4e2d\uff0c\u4f60\u7684\u76ee\u6807\u5173\u952e\u8bcd\u7684\u6bcf\u6b21\u70b9\u51fb\u6210\u672c(CPC)\u662f\u591a\u5c11?\u5e73\u5747\u6708\u641c\u7d22\u91cf\uff08Search Volume\uff09\u662f\u591a\u5c11?<\/h3>\n<p>\u5982\u679c\u5e73\u5747\u70b9\u51fb\u6210\u672c(Cost per click &#8211; CPC)\u5c0f\u4e8eRM 5\uff0c\u6bcf\u6708\u641c\u7d22\u91cf\u5c0f\u4e8e1000\uff0c\u90a3\u4e48Google\u5e7f\u544a\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/p>\n<p>\u8fd9\u662f\u56e0\u4e3a\uff0c\u5982\u679c\u4f60\u5728RM 3\u4e0a\u83b7\u5f97\u4e861000\u6b21\u641c\u7d22\u768425%\u6d41\u91cf\uff0c\u90a3\u4e48\u5e7f\u544a\u7684\u8d39\u7528\u5c31\u4e0d\u4f1a\u5f88\u9ad8\u3002\u6bcf\u6708\u7684\u8d39\u7528\u5927\u6982\u662fRM 750\u3002\u5728\u9a6c\u6765\u897f\u4e9a\uff0c\u4e00\u4e2a\u597d\u7684SEO\u6d3b\u52a8\uff0c\u6bcf\u6708\u7684\u82b1\u8d39\u901a\u5e38\u8d85\u8fc7RM1,000\u3002<\/p>\n<p>\u4f46\u5982\u679c\u5e73\u5747CPC\u6216\u6bcf\u6708\u641c\u7d22\u91cf\u5f88\u9ad8\uff0cSEO\u53ef\u80fd\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/p>\n<p>\u4f8b\u5982\uff0cCPC\u662fRM 10\uff0c\u6bcf\u6708\u67095000\u6b21\u641c\u7d22\u3002\u5982\u679c\u4f60\u7684SEO\u6d3b\u52a8\u80fd\u591f\u5e26\u676520%\u7684\u8bbf\u5ba2\uff0c\u5b83\u5c06\u5fc5\u987b\u5728Google\u5e7f\u544a\u82b1\u8d39RM 10,000\u6765\u83b7\u5f97\u76f8\u540c\u6570\u91cf\u7684\u8bbf\u5ba2\u3002<\/p>\n<h3>#3 &#8211; \u627e\u51fa\u4f30\u8ba1\u7684CPC\u548c\u6bcf\u6708\u7684\u641c\u7d22\u91cf<\/h3>\n<p>\u8fdb\u5165<a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/neilpatel.com\/ubersuggest\/<\/a>\uff0c\u8f93\u5165\u4f60\u7684\u5173\u952e\u5b57\u548c\u8bbf\u5ba2\u7684\u4f4d\u7f6e\u3002<\/p>\n<p>\u73b0\u5728\u8ba9\u6211\u4eec\u56de\u987e\u4e00\u4e9b\u4f8b\u5b50\u3002<\/p>\n<p><strong>\u4f8b 1, \u201cplumber KL\u201d:<\/strong><\/p>\n<p><img loading=\"lazy\" title=\"ka-example1-plumber-kl\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example1-plumber-kl.jpg\" alt=\"\" width=\"926\" height=\"442\" data-id=\"398\" \/><\/p>\n<ul>\n<li>\u9996\u5148\uff0c\u6211\u4eec\u5efa\u8bae\u4f7f\u7528Google\u5e7f\u544a\u3002<\/li>\n<li>\u4f46\u662f\u4ece\u957f\u8fdc\u6765\u770b\uff0cSEO\u8425\u9500\u53ef\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/li>\n<\/ul>\n<p><strong><strong>\u4f8b\u00a0<\/strong>2, \u201caccounting software Malaysia\u201d<\/strong><\/p>\n<p><img loading=\"lazy\" title=\"ka-example2-accounting\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example2-accounting.jpg\" alt=\"\" width=\"935\" height=\"502\" data-id=\"399\" \/><\/p>\n<ul>\n<li>CPC\u975e\u5e38\u6602\u8d35\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cGoogle\u5e7f\u544a\u4e0d\u662f\u4e00\u4e2a\u597d\u7684\u9009\u62e9\u3002<\/li>\n<li>\u6211\u4eec\u5efa\u8bae\u6bcf\u6708\u82b1\u8d39RM3-4k\uff0c\u4f7f\u7528\u9ad8\u7ea7\u7684SEO\u516c\u53f8\uff0c\u4ee5\u6392\u540d\u8fd9\u4e9b\u6709\u7ade\u4e89\u529b\u7684\u5173\u952e\u5b57\u3002<\/li>\n<\/ul>\n<p><strong><strong>\u4f8b\u00a0<\/strong>3, \u201cTailor KL\u201d:<\/strong><\/p>\n<p><img loading=\"lazy\" title=\"ka-example3-tailor\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example3-tailor.jpg\" alt=\"\" width=\"919\" height=\"434\" data-id=\"400\" \/><\/p>\n<ul>\n<li>CPC\u548c\u6708\u641c\u7d22\u91cf\u8f83\u4f4e\uff0c\u5f3a\u70c8\u5efa\u8bae\u4f7f\u7528Google\u5e7f\u544a\u3002<\/li>\n<\/ul>\n<p><strong><strong>\u4f8b\u00a0<\/strong>4, \u201cDentist PJ\u201d:<\/strong><\/p>\n<p><img loading=\"lazy\" title=\"ka-example4-dentist\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example4-dentist.jpg\" alt=\"\" width=\"928\" height=\"450\" data-id=\"401\" \/><\/p>\n<ul>\n<li>CPC\u5e73\u5747\u5f88\u9ad8\uff0c\u4f46\u6bcf\u6708\u7684\u641c\u7d22\u91cf\u5f88\u4f4e\uff0c\u5efa\u8bae\u4f7f\u7528Google\u5e7f\u544a\u3002<\/li>\n<\/ul>\n<p><strong><strong>\u4f8b\u00a0<\/strong>5, \u201caircon service KL\u201d:<\/strong><\/p>\n<p><img loading=\"lazy\" title=\"ka-example5-aircon-service\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/ka-example5-aircon-service.jpg\" alt=\"\" width=\"928\" height=\"465\" data-id=\"402\" \/><\/p>\n<ul>\n<li>\u9996\u5148\uff0c\u6211\u4eec\u5efa\u8bae\u4f7f\u7528Google\u5e7f\u544a\u3002<\/li>\n<li>\u4f46\u662f\u4ece\u957f\u8fdc\u6765\u770b\uff0cSEO\u8425\u9500\u53ef\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/li>\n<\/ul>\n<h2>\u7ed3\u8bba<\/h2>\n<p>\u73b0\u5728\uff0c\u4f60\u5e94\u8be5\u80fd\u591f\u627e\u5230\u6700\u9002\u5408\u4f60\u7684\u4e1a\u52a1\u641c\u7d22\u8425\u9500\u7b56\u7565\u3002<strong>\u4ece\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\uff0c\u6211\u4eec\u4e5f\u6ce8\u610f\u5230\u5927\u591a\u6570\u672c\u5730\u4f01\u4e1a\u3002Google\u5e7f\u544a\u901a\u5e38\u5f88\u9002\u5408\u7684\u3002\u56e0\u4e3a\uff0c\u5b83\u7684\u4f4eCPC\u548c\u6bcf\u6708\u641c\u7d22\u91cf\u3002<\/strong>\u4f46\u662f\u5bf9\u4e8e\u957f\u671f\u7684\u6295\u8d44\u56de\u6536\u7387\u6765\u8bf4\uff0cSEO\u8425\u9500\u4e5f\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f60\u662f\u5426\u6b63\u5728\u5bfb\u627eGoogle 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