{"id":364,"date":"2020-03-28T09:00:11","date_gmt":"2020-03-28T01:00:11","guid":{"rendered":"https:\/\/smefastlane.com\/my\/?p=364"},"modified":"2020-04-09T21:59:56","modified_gmt":"2020-04-09T13:59:56","slug":"case-study-local-travel-company","status":"publish","type":"post","link":"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/","title":{"rendered":"[\u6848\u4f8b] Google Search\u8425\u9500\u5982\u4f55\u5e2e\u52a9\u65c5\u6e38\u516c\u53f8\u5c06\u9500\u552e\u989d\u63d0\u9ad8\u5230RM307, 000 \/\u6708"},"content":{"rendered":"<p>\u4ee5\u4e0b\u662fGoogle Search\u8425\u9500\u7684\u771f\u76f8:<strong>\u6bcf\u4e2a\u4eba\u90fd\u4e13\u6ce8\u4e8e\u5438\u5f15\u66f4\u591a\u7684\u8bbf\u5ba2\u8bbf\u95ee\u4ed6\u4eec\u7684\u7f51\u7ad9\u3002<\/strong>\u8bb8\u591a\u4eba\u8ba4\u4e3a\uff0c\u4eceGoogle\u5e7f\u544a\u548cSEO\u8425\u9500\u4e2d\u83b7\u5f97\u66f4\u591a\u7684\u8bbf\u5ba2\uff0c\u662f\u589e\u52a0\u9500\u552e\u7684\u5173\u952e\u3002\u8fd9\u53ea\u4f1a\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8d77\u4f5c\u7528\u3002\u56e0\u4e3a\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u53ea\u9075\u5faa\u8fd9\u4e00\u7b56\u7565\uff0c\u5c06\u4f1a\u5ffd\u7565\u53e6\u4e00\u4e2a\u589e\u52a0\u9500\u552e\u65b9\u6cd5\u3002<\/p>\n<p><strong>\u5982\u679c\u4f60\u771f\u7684\u60f3\u5145\u5206\u5229\u7528Google Search\u8425\u9500\u7684\u529b\u91cf\uff0c\u4f60\u9700\u8981\u5f00\u59cb\u91cd\u65b0\u601d\u8003\u4f60\u7684\u6218\u7565\u3002\u4ece\u5173\u952e\u8bcd (Keywords)\u9009\u62e9\u3001CTR (Click-Through-Rate)\u4f18\u5316\u3001\u8f6c\u5316\u7387 (Conversion) \u4f18\u5316\uff0c\u548c\u5728\u8425\u9500\u5e7f\u544a\u53bb\u91cd\u65b0\u63a5\u89e6\u4f60\u7684\u5ba2\u6237\u3002<\/strong><\/p>\n<p>\u5426\u5219\uff0c\u4f60\u53ef\u80fd\u662f\u8bb8\u591a\u83b7\u5f97\u6708\u5ea6\u62a5\u544a\u7684\u4f01\u4e1a\u4e4b\u4e00\u3002\u8be5\u62a5\u544a\u663e\u793a\u6709X\u7684\u8bbf\u5ba2\u8bbf\u95ee\u4e86\u4f60\u7684\u7f51\u7ad9\uff0c\u4f46\u4f60\u7684\u6536\u5165\u5728\u540c\u4e00\u65f6\u671f\uff0c\u5374\u6ca1\u6709\u589e\u52a0\u3002\u8ba9\u6211\u4eec\u7ee7\u7eed\u9605\u4e86\u89e3\uff0c\u5982\u4f55\u4f7f\u7528\u6b63\u786e\u7684Google Search\u8425\u9500\u84dd\u56fe\uff0c\u5982\u4f55\u628a\u4e00\u4e2a\u672c\u5730\u65c5\u6e38\u4f01\u4e1a\u7684\u4e1a\u52a1\uff0c\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u6c34\u5e73\u3002<\/p>\n<h2 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34<\/h2>\n<p>\u5728\u6211\u4eec\u5f00\u59cb\u4e4b\u524d\uff0c\u8fd9\u91cc\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u6211\u4eec\u5f00\u59cb\u6307\u5bfc\u4ed6\u4eec\u4e4b\u524d\u7684\u6570\u636e\u3002\u6211\u4eec\u5f15\u5bfc\u4ed6\u4eec\uff0c\u5c06\u6708\u8bbf\u95ee\u91cf(Google\u5e7f\u544a\u548cSEO\u7684\u6d41\u91cf)\u4ece8000\u540d\u8bbf\u5ba2\u589e\u52a0\u5230400%\uff0c\u8d85\u8fc723,000\u540d\u8bbf\u5ba2\u3002<\/p>\n<p><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/cs-website-traffic-increase.jpg\" alt=\"\" width=\"927\" height=\"360\" data-id=\"368\" \/><\/p>\n<p>\u4e0b\u9762\u7684\u6570\u5b57\uff0c\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u6211\u4eec\u4e0e\u4ed6\u4eec\u5408\u4f5c\u4e4b\u524d\u4ea7\u751f\u7684\u5728\u7ebf\u6536\u5165\u3002\u5927\u6982\u662f\u6bcf\u6708RM80k\u3002<\/p>\n<p><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/revenue-before-work-with-us.gif\" alt=\"\" width=\"600\" height=\"235\" data-id=\"369\" \/><\/p>\n<p>\u4e0b\u56fe\u663e\u793a\u4e86\u6536\u5165\u7684\u589e\u957f\uff0c\u4ece\u6bcf\u6708\u5e73\u5747RM80,000\u5230\u6bcf\u6708RM307,000\uff0c\u572810\u4e2a\u6708\u5185\u6536\u5165\u589e\u957f\u4e86283%\u3002<\/p>\n<p><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/revenue-after-work-with-us.gif\" alt=\"\" width=\"600\" height=\"241\" data-id=\"370\" \/><\/p>\n<p>\u5728\u8fd913\u4e2a\u6708\u91cc\uff0c\u4ed6\u4eec\u5728Google\u5e7f\u544a\u4e0a\u82b1\u8d39\u4e86RM 300,000\uff0c\u5e76\u62ff\u4e0b2840\u9879\u9ad8\u4ef7\u7684sales\u3002\u9500\u552e\u989d7\u4f4d\u6570\u4ee5\u4e0a\u3002<\/p>\n<p><img loading=\"lazy\" title=\"\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/google-ads-stats.gif\" alt=\"\" width=\"929\" height=\"476\" data-id=\"371\" \/><\/p>\n<h2 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">\u4ed6\u4eec\u662f\u600e\u4e48\u505a\u5230\u7684?<\/h2>\n<p>\u6211\u4eec\u6307\u5bfc\u4ed6\u4eec\u5b9e\u65bd4\u4e2a\u9636\u6bb5\u7684Google Search\u8425\u9500\u6218\u7565\u3002\u641c\u5b9a\u6b63\u786e\u7684\u6d41\u91cf\uff0c\u8f6c\u5316\u7387\u4f18\u5316\uff0c\u5229\u7528Social Proof\u548c\u91cd\u65b0\u5438\u5f15\u611f\u5174\u8da3\u7684\u8bbf\u5ba2\uff0c\u4ee5\u4ea7\u751f\u66f4\u591a\u7684\u9500\u552e\u3002\u6211\u4eec\u9075\u5faa\u4e864\u4e2a\u7b80\u5355\u7684\u6b65\u9aa4\uff0c\u6765\u5e2e\u52a9\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34(\u7531\u4e8e\u9690\u79c1\u89c4\u5219\uff0c\u5408\u4f5c\u4f19\u4f34\u7684\u540d\u5b57\u5c06\u88ab\u9690\u85cf)\u3002<\/p>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">\u7b2c\u4e00\u9636\u6bb5:\u4e1a\u52a1\u548c\u5173\u952e\u5b57\u5206\u6790<\/h3>\n<p>\u6bcf\u4e00\u4e2aGoogle Search\u6d3b\u52a8\uff0c\u5fc5\u987b\u4ece\u9009\u62e9\u6b63\u786e\u7684\u5173\u952e\u5b57(Keywords)\u5f00\u59cb\uff0c\u4e86\u89e3\u5ba2\u6237\u7684\u76ee\u6807\uff0c\u6838\u5fc3\u4ea7\u54c1\/\u670d\u52a1\uff0c\u4e70\u5bb6\u7684\u9700\u6c42\uff0c\u5e76\u8fdb\u884c\u5173\u952e\u5b57\u5206\u6790\uff0c\u8fd9\u5c06\u7528\u4e8eGoogle\u5e7f\u544a\u548cSEO\u8425\u9500\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u4e0d\u6253\u7b97\u89e3\u91ca\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684\u5173\u952e\u5b57\u3002\u6211\u6709\u53e6\u4e00\u7bc7\u6587\u7ae0\u89e3\u91ca\u5982\u4f55\u627e\u5230\u6b63\u786e\u7684\u5173\u952e\u5b57\u3002<\/p>\n<p>\u5bf9\u4e8e\u4ed6\u4eec\u7684\u6848\u4f8b\uff0c\u5173\u952e\u5b57\u5206\u6790\u4e5f\u5e2e\u52a9\u4ed6\u4eec\u63a2\u7d22\u65b0\u7684\u5546\u4e1a\u673a\u4f1a<\/p>\n<ul type=\"disc\">\n<li>\u901a\u8fc7\u6b63\u786e\u7684\u5173\u952e\u8bcd\u5206\u6790\uff0c\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5c06\u5e02\u573a\u6269\u5c55\u5230\u5176\u4ed6\u5730\u533a\u3002<\/li>\n<li>\u4ed6\u4eec\u4ece\u69df\u57ce\u5f00\u59cb\u3002\u57fa\u4e8e\u5173\u952e\u8bcd\u5206\u6790\uff1b\u5728\u5176\u4ed6\u5730\u65b9\u53d1\u73b0\u4e86\u6f5c\u5728\u7684\u5e02\u573a\uff0c\u5982\u5170\u5361\u5a01\u5c9b(Langkawi)\u548c\u5409\u9686\u5761\u3002<\/li>\n<li>\u7136\u540e\uff0c\u4ed6\u4eec\u52a0\u5165\u4e13\u95e8\u65b0\u7684\u7f51\u7ad9\uff0c\u9501\u5b9a\u8fd9\u4e9b\u4f4d\u7f6e (\u6ce8\u610f:\u4ed6\u4eec\u8fd8\u5728\u8fd9\u4e9b\u4f4d\u7f6e\uff0c\u5efa\u7acb\u5206\u516c\u53f8)\u3002<\/li>\n<li>\u8fd9\u5e2e\u52a9\u4ed6\u4eec\u4ece\u4e0d\u540c\u7684\u5730\u65b9\uff0c\u5e26\u6765\u4e86\u989d\u5916\u7684\u6536\u5165\u6765\u6e90\u3002.<\/li>\n<\/ul>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">\u7b2c2\u9636\u6bb5:\u8f6c\u5316\u7387\u4f18\u5316<\/h3>\n<p>\u7528\u6211\u4eec\u7684\u4f18\u5316\u65b9\u6cd5\uff0c\u6539\u9020\u6574\u4e2a\u7f51\u7ad9\u4e0e\u3002\u540c\u65f6\u4fdd\u6301\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO Freindly)\u7684\u53cb\u597d\u7684\u9875\u9762\u3002\u4e0d\u8981\u6df7\u6dc6\u5728\u4e8e\u4e00\u4e2a\u7f8e\u4e3d\u7684\u7f51\u7ad9\u548c\u4e00\u4e2a\u7f51\u7ad9\u4f18\u5316\u8f6c\u6362\u3002\u8f6c\u6362\u4f18\u5316\u7f51\u7ad9\uff0c\u53ef\u4ee5\u662f\u5f88\u590d\u6742\u7684\u3002\u5f53\u4e2d\u7275\u6d89\u5230\u4f60\u7684\u7f51\u7ad9\u5185\u5bb9\uff0c\u4e0e\u590d\u6742\u7684A\/B\u6d4b\u8bd5\u3002\u4ee5\u4e0b\u662f\u5df2\u8fdb\u884c\u7684\u5de5\u4f5c:<\/p>\n<ul type=\"disc\">\n<li>\u5c06\u73b0\u6709\u7684\u65e7\u7f51\u7ad9\uff0c\u6539\u9020\u4e3aWordPress CMS\u7f51\u7ad9\u3002<\/li>\n<li>\u91cd\u5199\u7f51\u7ad9\u7684\u5185\u5bb9\/\u9500\u552e\u6587\u6848\uff0c\u4ee5\u5173\u6ce8\u8bbf\u5ba2\u7684\u597d\u5904\u3002<\/li>\n<li>\u5c55\u793aSocial Proof\u7684\u8bc1\u636e\u548c\u5ba2\u6237\u7684\u8bc4\u4ef7\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\u3002<\/li>\n<li>\u52a0\u4e0ameta tag\u548cSchema Markup (SEO \u7684\u4f18\u5316)\uff0c\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387 CTR\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" title=\"social-proof-app-2\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/social-proof-app-2.gif\" alt=\"\" width=\"450\" height=\"113\" data-id=\"372\" \/><\/p>\n<p>\u6211\u6709\u53e6\u4e00\u4e2a\u5e16\u5b50\uff0c\u5206\u4eab\u57fa\u672c\u7684\u7f51\u7ad9\u4f18\u5316\u3002\u975eIT\u4f01\u4e1a\u7528\u6237\u90fd\u9002\u7528\u3002<\/p>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">\u7b2c3\u9636\u6bb5: \u79f0\u9738\u641c\u7d22\u7ed3\u679c<\/h3>\n<p>\u6211\u4eec\u5e2e\u52a9\u4f18\u5316\u4ed6\u4eec\u7684Google\u5e7f\u544a\u6d3b\u52a8\u3002\u540c\u65f6\uff0c\u4f7f\u7528\u9ad8\u8d28\u91cf\u7684SEO\u6392\u540d\u7b56\u7565\uff0c\u6765\u83b7\u5f97Google Search\u7ed3\u679c\u7b2c1\u9875\u7684\u591a\u4e2a\u4f4d\u7f6e\u3002\u8fd9\u589e\u52a0\u4e86\u5f88\u591aSEO\u6d41\u91cf\u8bbf\u5ba2\uff0c\u4e5f\u964d\u4f4e\u4e86Google\u5e7f\u544a\u7684\u9500\u552e\u6210\u672c\u3002\u4f17\u6240\u5468\u77e5\uff0c\u5f53\u7528\u6237\u5728Google\u4e0a\u8f93\u5165\u67e5\u8be2\u4fe1\u606f\u65f6\uff0c\u4f1a\u51fa\u73b0\u4e09\u79cd\u7c7b\u578b\u7684Google Search\u7ed3\u679c\u3002<\/p>\n<p><img loading=\"lazy\" title=\"type-of-google-search-results\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/type-of-google-search-results.gif\" alt=\"\" width=\"466\" height=\"830\" data-id=\"373\" \/><\/p>\n<p><strong>\u6392\u540d\u8f83\u9ad8\u7684\u7f51\u7ad9\uff0c\u901a\u5e38\u62e5\u6709\u6700\u9ad8\u7684\u6d41\u91cf\u3002<\/strong><\/p>\n<p>Google\u5e7f\u544a\uff0c\u5c06\u662f\u4e00\u4e2a\u4e3b\u8981\u6765\u6e90\uff0c\u4ee5\u63a8\u52a8\u6d41\u91cf\u3002\u56e0\u4e3a\uff0c\u5b83\u53ef\u4ee5\u663e\u793a\u4ed6\u4eec\u7684\u5e7f\u544a\u5728Google\u5e7f\u544a\u548c\u5730\u56fe\u7684\u4f4d\u7f6e\u3002SEO\u7684\u6d41\u91cf\u4e5f\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u4e00\u4e9b\u7528\u6237\u4e0d\u559c\u6b22\u70b9\u51fb\u5e7f\u544a\u3002<\/p>\n<p><strong>Google Search\u7684\u6d41\u91cf\uff0c\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u6d41\u91cf\u6765\u6e90\u3002\u8fd9\u4e9b\u8bbf\u5ba2\uff0c\u5df2\u51c6\u5907\u82b1\u94b1\uff0c\u53bb\u4e70\u4ed6\u4eec\u8981\u7684\u4ea7\u54c1\u4e0e\u670d\u52a1\u3002<\/strong>\u6709\u4e86\u6b63\u786e\u7684\u6d41\u91cf\uff0c\u7f51\u7ad9\u8f6c\u6362\u4f18\u5316\u4e0eSocial Proof\uff0c\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u80fd\u591f\u663e\u7740\u5730\u589e\u52a0\u4ed6\u4eec\u7684\u6536\u5165\u3002<\/p>\n<h3 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">\u7b2c\u56db\u9636\u6bb5:\u518d\u8425\u9500\u5e7f\u544a<\/h3>\n<p>\u91cd\u65b0\u5438\u5f15\u90a3\u4e9b\u6ca1\u6709\u9a6c\u4e0a\u8d2d\u4e70\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u8ba9\u4ed6\u4eec\u56de\u6765\uff0c\u8d2d\u4e70\u518d\u4f60\u7684\u4ea7\u54c1\u4e0e\u670d\u52a1\u3002<\/p>\n<p><img loading=\"lazy\" title=\"facebook-remarketing\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/facebook-remarketing.gif\" alt=\"\" width=\"550\" height=\"450\" data-id=\"375\" \/><\/p>\n<p>\u8ba9\u6211\u4eec\u9762\u5bf9\u73b0\u5b9e\u5427\u3002\u4e0d\u7ba1\u4f60\u7684\u7f51\u7ad9\u6709\u591a\u597d\uff0c\u4f60\u7684\u62a5\u4ef7\u6709\u591a\u5438\u5f15\uff0c\u4f60\u90fd\u4e0d\u53ef\u80fd\u628a\u6240\u6709\u7684\u8bbf\u5ba2\u90fd\u53d8\u6210\u4f60\u7684\u987e\u5ba2\u3002\u4e8b\u5b9e\u4e0a\uff0c95% -98%\u7684\u8bbf\u5ba2\u5728\u7b2c\u4e00\u6b21\u8bbf\u95ee\u65f6\uff0c\u751a\u81f3\u4e0d\u4f1a\u8d2d\u4e70\u4efb\u4f55\u4e1c\u897f\u3002\u53ea\u67092%-5%\u7684\u8bbf\u5ba2\u6210\u4e3a\u4f60\u7684\u5ba2\u6237\u3002\u8fd9\u53ef\u80fd\u662f\uff0c\u67e5\u770b\u4f60\u7684\u7f51\u7ad9\u7684\u4eba\u6b63\u5728\u8f66\u4e0a\u3002\u6216\uff0c\u6709\u4eba\u56e0\u7d27\u6025\u4e8b\u4ef6\u6253\u6270\u4ed6\/\u5979\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u7684\u5b69\u5b50\u5e72\u6270\u4ed6\u4eec\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u4e0d\u591f\u4fe1\u4efb\u4f60\u3002\u8fd9\u53ef\u80fd\u662f\u4efb\u4f55\u539f\u56e0\uff0c\u5bfc\u81f4\u4ed6\u4eec\u65e0\u6cd5\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\uff0c\u5b8c\u6210\u8d2d\u4e70\u3002<\/p>\n<p><strong>\u4f46\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u5bf9\u4f60\u7684\u4ea7\u54c1\u4e0d\u611f\u5174\u8da3\u3002\u8fd9\u53ef\u80fd\u4e0d\u662f\u5bf9\u7684\u65f6\u673a\uff0c\u6216\u8005\u4ed6\u4eec\u9700\u8981\u66f4\u591a\u7684\u4fe1\u4efb\uff0c\u6765\u505a\u51fa\u51b3\u5b9a\u3002\u901a\u8fc7\u5728\u8425\u9500\u5e7f\u544a\uff0c\u6211\u4eec\u63d0\u9192\u90a3\u4e9b\u7528\u6237\u56de\u6765\u5b8c\u6210\u8d2d\u4e70\u3002\u4e5f\u53ef\u4ee5\u589e\u52a0\u4f60\u7684\u4fe1\u4efb\u5ea6\u3002<\/strong><\/p>\n<p>\u4f60\u53ef\u4ee5\u4f7f\u7528Google\u5e7f\u544a\u7684Display Network (GDN)\uff0c\u6216Facebook\u7684\u518d\u8425\u9500\u5e7f\u544a\uff0c\u6765\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/p>\n<p>\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u6211\u4eec\u5efa\u8baeFacebook\u7684\u518d\u8425\u9500\u5e7f\u544a\uff0c\u56e0\u4e3a\u6211\u4eec\u76f8\u4fe1\uff0c\u5f53\u4eba\u4eec\u53ef\u4ee5\u81ea\u7531\u5730\u5728Facebook\u4e0a\u95f2\u901b\u65f6\uff0c\u90a3\u662f\u63d0\u9192\u4ed6\u4eec\u7684\u6700\u4f73\u65f6\u673a\u4e86\u3002<\/p>\n<p>\u4ee5\u4e0b\u7b80\u5355\u7684Facebook\u518d\u8425\u9500\u5e7f\u544a\uff0c\u8ba9\u5ba2\u6237\u83b7\u5f97\u989d\u5916\u7684\u9500\u552e\u91cf\u3002<\/p>\n<p><img loading=\"lazy\" title=\"remarketing-campaign-result\" src=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/remarketing-campaign-result.gif\" alt=\"\" width=\"766\" height=\"312\" data-id=\"374\" \/><\/p>\n<ul type=\"disc\">\n<li>\u6211\u4eec\u572813\u4e2a\u6708\u7684\u65f6\u95f4\u91cc\uff0c\u603b\u5171\u82b1\u8d39\u4e86RM 10,710 (\u5e73\u5747RM823\/\u6708)\u3002<\/li>\n<li>\u5171\u67091448\u4e2a\u989d\u5916\u7684\u8d2d\u4e70(\u5e73\u5747\u6bcf\u6708111\u4e2a\u8d2d\u4e70)\uff0c\u7531\u518d\u8425\u9500\u5e7f\u544a\u800c\u83b7\u5f97\u7684\u3002<\/li>\n<li>\u6bcf\u6b21\u9500\u552e\u7684\u5e73\u5747\u4ef7\u503c\u662fRM 350 \u4ee5\u4e0a\u3002<\/li>\n<li>\u6211\u4eec\u53ea\u82b1\u4e86RM 7.40\uff0c\u5c31\u83b7\u5f97\u4e86\u989d\u5916\u7684RM350\u7684\u9500\u552e\u989d\u3002<\/li>\n<li>\u6bcf\u6708RM 38,850\u7684\u989d\u5916\u9500\u552e\u989d\uff0c\u90fd\u6765\u81ea\u4e8e\u518d\u8425\u9500\u5e7f\u544a\u3002<\/li>\n<li>\u4ec5\u4ee5Facebook\u518d\u8425\u9500\u5e7f\u544a\u652f\u51fa\uff0c\u5c31\u53ef\u5b9e\u73b04720%\u7684\u6295\u8d44\u56de\u62a5\u7387(ROI)\u3002<\/li>\n<\/ul>\n<p>\u5982\u679c\u6211\u4eec\u4e0d\u4f7f\u7528\u518d\u884c\u9500\u5e7f\u544a\uff0c\u5ba2\u6237\u6bcf\u6708\u53ef\u80fd\u635f\u5931\u8d85\u8fc7RM38,000\u3002\u901a\u8fc7\u4f7f\u7528\u518d\u8425\u9500\u5e7f\u544a\uff0c\u5b83\u53ef\u4ee5\u589e\u52a0\u4f60\u7684\u54c1\u724c\u7684\u77e5\u540d\u5ea6\u3002\u4eba\u4eec\u66f4\u7ecf\u5e38\u770b\u5230\u4f60\u7684\u54c1\u724c\uff0c\u4e5f\u66f4\u4fe1\u4efb\u4f60\u7684\u4f01\u4e1a\u3002<\/p>\n<h2 style=\"color: #bc1a1a !important; --tcb-applied-color: #bc1a1a !important;\">\u5173\u952e\u8981\u70b9<\/h2>\n<p><strong>\u60f3\u8c61\u4e00\u4e0b:<\/strong><\/p>\n<ol start=\"1\" type=\"1\">\n<li>\u200b\u5982\u679c\u4f60\u6ca1\u6709\u9009\u62e9\u6b63\u786e\u7684\u5173\u952e\u5b57\uff0c\u5c31\u5f00\u59cb\u4e86Google Search\u8425\u9500\u6d3b\u52a8\u3002\u5b83\u4eec\u53ef\u80fd\u7ade\u4e89\u529b\u592a\u5f3a\uff0c\u76f8\u5173\u6027\u4f4e\uff0c\u6216\u6bcf\u6708\u641c\u7d22\u91cf\u4f4e\u3002\u8fd9\u90fd\u4f1a\u9020\u6210\u4ee5\u4e0b\u7684\u95ee\u9898\u3002\n<ul type=\"circle\">\n<li>\u4f60\u6ca1\u6709\u8db3\u591f\u7684\u6d41\u91cf\u8bbf\u5ba2\u3002<\/li>\n<li>\u4f60\u6709\u8bbf\u5ba2\uff0c\u4f46\u4ed6\u4eec\u4e0d\u4f1a\u8d2d\u4e70\u4efb\u4f55\u4e1c\u897f\u3002<\/li>\n<li>\u4f60\u7684\u5e7f\u544a\u8d39\u7528\u589e\u52a0\u4e86\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\u200b\u542f\u52a8Google Search\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u4f60\u6ca1\u6709\u786e\u4fdd\u4f60\u7684\u7f51\u7ad9\u770b\u8d77\u6765\u4e0d\u9519\u5e76\u4e14\u8f6c\u6362\u7387\u5f88\u9ad8\u3002\u8fd9\u90fd\u4f1a\u9020\u6210\u4ee5\u4e0b\u7684\u95ee\u9898\u3002\n<ul type=\"circle\">\n<li>\u4f60\u6b63\u5728\u6d6a\u8d39\u4f60\u7684Google\u5e7f\u544a\u548cSEO\u8425\u9500\u4ea7\u751f\u7684\u6602\u8d35\u6d41\u91cf\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\u200b\u4f60\u5f00\u59cbGoogle Search\u8425\u9500\u65f6\uff0c\u6ca1\u6709\u7cfb\u7edf\u53bb\u91cd\u65b0\u5438\u5f15\u90a3\u4e9b\u6ca1\u6709\u8d2d\u4e70\u5546\u54c1\uff0c\u800c\u79bb\u5f00\u4f60\u7684\u7f51\u7ad9\u7684\u8bbf\u5ba2\u3002\u8bf7\u8bb0\u4f4f\uff0c\u5bf9\u4e8e\u9996\u6b21\u8bbf\u95ee\u7684\u8d2d\u4e70\u8005\uff0c\u6807\u51c6\u8f6c\u5316\u7387\u4ec5\u4e3a2-5\uff05\u3002\n<ul type=\"circle\">\n<li>\u4f60\u8ba995%\u7684\u8bbf\u5ba2\u79bb\u5f00\u4e86\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>\u5f88\u660e\u663e\uff0c\u4f60\u7684\u6295\u8d44\u56de\u62a5\u7387\u5f88\u4f4e\uff0c\u751a\u81f3\u66f4\u7cdf\uff0c\u662f\u4e00\u4e2a\u5931\u8d25\u7684Google Search\u6d3b\u52a8\u3002<\/strong><\/p>\n<p><strong>\u5982\u679c\u4f60\u53ef\u4ee5:<\/strong><\/p>\n<ul type=\"disc\">\n<li>\u5728\u4e0d\u82b1\u8d39\u5927\u91cf\u9884\u7b97\u7684\u60c5\u51b5\u4e0b\uff0c\u589e\u52a0\u8bbf\u5ba2\u6d41\u91cf\u3002<\/li>\n<li>\u964d\u4f4eGoogle\u5e7f\u544a\u4e2d\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002<\/li>\n<li>\u589e\u52a0\u4f60\u7684\u7f51\u7ad9\u7684\u5e73\u5747\u7b2c\u4e00\u6b21\u8bbf\u95ee\u8f6c\u6362\u7387\uff0c\u4ece5%\u523010%\u7684\u3002<\/li>\n<li>\u91cd\u65b0\u63a5\u89e6\u8fc7\u53bb\u7684\u8bbf\u5ba2\uff0c\u7528\u4e00\u5c0f\u90e8\u5206\u7684\u94b1\uff0c\u91cd\u65b0\u4ecb\u7ecd\u4f60\u7684\u4ea7\u54c1\u4e0e\u670d\u52a1\u3002<\/li>\n<\/ul>\n<p>\u4f60\u8ba4\u4e3a\uff0c\u8fd9\u4f1a\u4e3a\u4f60\u7684\u4f01\u4e1a\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u548c\u66f4\u591a\u7684\u9500\u552e\u989d\u5417?<\/p>\n<p>\u8fd9\u5c31\u4e2a4\u4e2a\u9636\u6bb5\u7684Google Search\u8425\u9500\u84dd\u56fe\uff0c\u5e2e\u52a9\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u83b7\uff0c\u5f97\u66b4\u6da8\u7684\u9500\u552e\u989d\uff01\u5982\u679c\u4f60\u8ba1\u5212\u542f\u52a8\u4f60\u7684Google Search\u8425\u9500\u6d3b\u52a8\uff0c\u786e\u4fdd\u4f60\u5b9e\u65bd\u6240\u6709\u76844\u4e2a\u6b65\u9aa4(\u5206\u6790\uff0c\u8f6c\u6362\u4f18\u5316\uff0c\u79f0\u9738\u641c\u7d22\u7ed3\u679c\uff0c\u518d\u8425\u9500)\uff0c\u4ee5\u6700\u589e\u52a0\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5e0c\u671b\u5c06\u4f60\u7684\u4e1a\u52a1\u7684\u6536\u5165\u63d0\u9ad85\u523010\u500d\uff0c\u8bf7\u5728\u6b64\u5904\u67e5\u770b\u6211\u4eec\u7684<a style=\"outline: none;\" href=\"https:\/\/smefastlane.com\/my\/google-ads-guide\/\">\u514d\u8d39\u57f9\u8bad<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ee5\u4e0b\u662fGoogle Search\u8425\u9500\u7684\u771f\u76f8: \u6bcf\u4e2a\u4eba\u90fd\u4e13\u6ce8\u4e8e\u5438\u5f15\u66f4\u591a\u7684\u8bbf\u5ba2\u8bbf\u95ee\u4ed6\u4eec\u7684\u7f51\u7ad9\u3002<\/p>\n<p>\u8bb8\u591a\u4eba\u8ba4\u4e3a\uff0c\u4eceGoogle\u5e7f\u544a\u548cSEO\u8425\u9500\u4e2d\u83b7\u5f97\u66f4\u591a\u7684\u8bbf\u5ba2\uff0c\u662f\u589e\u52a0\u9500\u552e\u7684\u5173\u952e\u3002\u8fd9\u53ea\u4f1a\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8d77\u4f5c\u7528\u3002\u56e0\u4e3a\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u53ea\u9075\u5faa\u8fd9\u4e00\u7b56\u7565\uff0c\u5c06\u4f1a\u5ffd\u7565\u53e6\u4e00\u4e2a\u589e\u52a0\u9500\u552e\u65b9\u6cd5\u3002<\/p>\n","protected":false},"author":1,"featured_media":755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\u6848\u4f8b] Google Search\u8425\u9500\u5982\u4f55\u5e2e\u52a9\u65c5\u6e38\u516c\u53f8\u5c06\u9500\u552e\u989d\u63d0\u9ad8\u5230RM307, 000 \/\u6708 - SME Fastlane<\/title>\n<link rel=\"canonical\" href=\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[\u6848\u4f8b] Google Search\u8425\u9500\u5982\u4f55\u5e2e\u52a9\u65c5\u6e38\u516c\u53f8\u5c06\u9500\u552e\u989d\u63d0\u9ad8\u5230RM307, 000 \/\u6708 - SME Fastlane\" \/>\n<meta property=\"og:description\" content=\"\u4ee5\u4e0b\u662fGoogle Search\u8425\u9500\u7684\u771f\u76f8: \u6bcf\u4e2a\u4eba\u90fd\u4e13\u6ce8\u4e8e\u5438\u5f15\u66f4\u591a\u7684\u8bbf\u5ba2\u8bbf\u95ee\u4ed6\u4eec\u7684\u7f51\u7ad9\u3002  \u8bb8\u591a\u4eba\u8ba4\u4e3a\uff0c\u4eceGoogle\u5e7f\u544a\u548cSEO\u8425\u9500\u4e2d\u83b7\u5f97\u66f4\u591a\u7684\u8bbf\u5ba2\uff0c\u662f\u589e\u52a0\u9500\u552e\u7684\u5173\u952e\u3002\u8fd9\u53ea\u4f1a\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u8d77\u4f5c\u7528\u3002\u56e0\u4e3a\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u53ea\u9075\u5faa\u8fd9\u4e00\u7b56\u7565\uff0c\u5c06\u4f1a\u5ffd\u7565\u53e6\u4e00\u4e2a\u589e\u52a0\u9500\u552e\u65b9\u6cd5\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/\" \/>\n<meta property=\"og:site_name\" content=\"SME Fastlane\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SME-Fastlane-103401044654595\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-28T01:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-09T13:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/case-study-local-travel-business-zh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/smefastlane.com\/my\/#organization\",\"name\":\"SME Fastlane\",\"url\":\"https:\/\/smefastlane.com\/my\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SME-Fastlane-103401044654595\/\",\"https:\/\/www.youtube.com\/channel\/UCIRupK4wInV4YuXscLD31yg\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/smefastlane.com\/my\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/sme-fastlane-box-source.png\",\"width\":350,\"height\":350,\"caption\":\"SME Fastlane\"},\"image\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smefastlane.com\/my\/#website\",\"url\":\"https:\/\/smefastlane.com\/my\/\",\"name\":\"SME Fastlane\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/smefastlane.com\/my\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/smefastlane.com\/my\/wp-content\/uploads\/2020\/03\/case-study-local-travel-business-zh.jpg\",\"width\":560,\"height\":315},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#webpage\",\"url\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/\",\"name\":\"[\\u6848\\u4f8b] Google Search\\u8425\\u9500\\u5982\\u4f55\\u5e2e\\u52a9\\u65c5\\u6e38\\u516c\\u53f8\\u5c06\\u9500\\u552e\\u989d\\u63d0\\u9ad8\\u5230RM307, 000 \/\\u6708 - SME Fastlane\",\"isPartOf\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#primaryimage\"},\"datePublished\":\"2020-03-28T01:00:11+00:00\",\"dateModified\":\"2020-04-09T13:59:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smefastlane.com\/my\/\",\"url\":\"https:\/\/smefastlane.com\/my\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/\",\"url\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/\",\"name\":\"[\\u6848\\u4f8b] Google Search\\u8425\\u9500\\u5982\\u4f55\\u5e2e\\u52a9\\u65c5\\u6e38\\u516c\\u53f8\\u5c06\\u9500\\u552e\\u989d\\u63d0\\u9ad8\\u5230RM307, 000 \/\\u6708\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#webpage\"},\"author\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#\/schema\/person\/9a0f3cf882dca387a4a6a7716c19987f\"},\"headline\":\"[\\u6848\\u4f8b] Google Search\\u8425\\u9500\\u5982\\u4f55\\u5e2e\\u52a9\\u65c5\\u6e38\\u516c\\u53f8\\u5c06\\u9500\\u552e\\u989d\\u63d0\\u9ad8\\u5230RM307, 000 \/\\u6708\",\"datePublished\":\"2020-03-28T01:00:11+00:00\",\"dateModified\":\"2020-04-09T13:59:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/smefastlane.com\/my\/#organization\"},\"image\":{\"@id\":\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#primaryimage\"},\"articleSection\":\"Blog\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/smefastlane.com\/my\/case-study-local-travel-company\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/smefastlane.com\/my\/#\/schema\/person\/9a0f3cf882dca387a4a6a7716c19987f\",\"name\":\"Adam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/smefastlane.com\/my\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c6b6bba4fec0fdba2e904ef88fc4f01b?s=96&d=mm&r=g\",\"caption\":\"Adam\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/posts\/364"}],"collection":[{"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":17,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/posts\/364\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/posts\/364\/revisions\/768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/media\/755"}],"wp:attachment":[{"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/categories?post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smefastlane.com\/my\/wp-json\/wp\/v2\/tags?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}